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SWRV TV Celebrates Its Arrival in Tri-State Area with Free Ice Cream & Exclusive Song Downloads from Mindless Behavior, We The Kings, & JoJo

Mindless Behavior helps launch Music Choice's SWRV TV by giving out free ice cream to fans in NYC. On each cup of ice cream is a QR code to download a free song from the band. (Photo: Business Wire)

To celebrate National Ice Cream Month and mark the launch of the network on Verizon FiOS Ch. 1799, a specially customized branded SWRV Mister Softee Ice Cream Truck will hit hot spots Thursday, July 28 - Sunday, July 31^st in NYC, the Jersey Shore and Long Island.

At each location the ice cream truck stops, millennials will be introduced to the network through a LED TV Screen and SWRV Brand Ambassadors will encourage consumers to interact with the network to get their 15 minutes of fame on television. Consumers can upload their own user generated videos on the spot for a chance to take over the network, text in their video dedications and instantly vote on what music video should air next!

Anyone who interacts with the truck will receive FREE ice cream including:

• LAST SUNDAE NIGHT - Vanilla ice cream with strawberry syrup & rainbow sprinkles
• MOMENT 4 ICE - Vanilla ice cream with chocolate, caramel, sprinkles, peanuts, whipped cream & cherry
• READY TO DOUGH - Ice cream sandwich with chocolate wafer cookie & vanilla ice cream

Fans are also encouraged to follow the SWRV Ice Cream Truck's travels online via Facebook: www.facebook.com/swrv.tv; Twitter: @SWRV_TV and Tumblr swrvtv.tumblr.com

ABOUT SWRV:

The SWRV network launched February 2010 by Music Choice®, the multi-platform video and music network and is the first ever interactive music video network. SWRV is currently available throughout the US via several providers including Verizon FiOS, Cox Communications and AT&T U-verse. From creating and starring in video dedications, to voting for the next video to play, and even taking over their own show, viewers can interact with and control SWRV content through their mobile devices and online at www.swrv.tv. SWRV features mainstream pop and hit-driven music videos.

For more information on SWRV log on to www.swrv.tv or to become part of the SWRV community join us on Twitter: @SWRV_TV | Facebook: www.facebook.com/swrv.tv

SWRV...Don't Just Watch!

ABOUT MINDLESS BEHAVIOR:

Mindless Behavior is a dynamic group comprised of four spirited 13 year old boys - Prodigy, Roc Royal, Ray Ray and Princeton - who boast an insane, sleek and futuristic fashion style, epic dance moves, and global-ready pop songs. They are rapidly gaining popularity with over ten million views on YouTube of their videos for "My Girl" and the "My Girl" remix. The group's hotline has also registered over 200,000 members, with fans making an average of 13,000 calls/text to the line each day! Mindless Behavior is currently working on their debut album, due out this Summer on Conjunction/Streamline/Interscope. For more information visit: http://www.mindlessbehavior.com/

ABOUT WE THE KINGS:

We the Kings is a pop rock band formed in 2000 from Bradenton, Florida, currently signed to record label S-Curve Records. The group released their self-titled full-length debut album in 2007, which spawned the platinum selling single "Check Yes Juliet," and charted on Billboard's Top 200 Album Chart. Their second full-length album, Smile Kid, was released in December 2009, and brought them around the world on several sold-out-headlining tours. The band continues to host their own chart-topping podcast series, entitled "The King's Carriage," detailing their life on the road. We The Kings' new album, Sunshine State of Mind, was just released on July 5, 2011.

ABOUT JOJO:

The daughter of musically inclined parents, JoJo was born in Brattleboro, VT, and moved to Foxboro, MA, with her mom at age 4 after her parents divorced. Growing up, JoJo fell in love with her mom's soul and folk records, everything from Etta James and Aretha Franklin to Joni Mitchell and James Taylor, as well as pop vocalists Whitney Houston and Mariah Carey. Also a talented actress, JoJo appeared on the TV programs The Bernie Mac Show and American Dreams, and the feature films RV (with Robin Williams) and Aquamarine, which earned her a Teen Choice Award nomination for Choice Breakout (Female). She was also nominated for two Billboard Music Awards for "Leave (Get Out)" . JoJo's new album Jumping Trains (Fall 2011) explores the ever-shifting middle ground between strength and vulnerability while still maintaining a feel-good, uplifting vibe.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6811785&lang=en

For SWRV
Josefa Paganuzzi, 646-459-3357
jpaganuzzi@musicchoice.com