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BrightBase Explorer for iPad Now Available on App Store

"Using a common reference point for starters, just consider a conventional MLS listing for a moment. Then think of it 'jacked up' about 10 notches, with real-time property information, interactive site and floor plans, full-screen videos, photo libraries, the works -that's exactly what BrightBase Explorer gives our users," said Deven Spear, BrightDoor founder and CEO.

"So if you're the sales agent or broker, you can quickly search and filter through your community's inventory - the properties available precisely at that moment - to find the options that best match the client. And if you're the client, you're not held hostage to long, tedious presentations. What's presented to you is only what matches exactly what you're looking for. And it's presented in the way that only an iPad can achieve."

BrightBase Explorer is the latest addition to a suite tools on the BrightDoor cloud platform created exclusively for real estate and in use by leading development companies in North America and Europe.

At its heart, that platform consists of two key components: BrightBase, a customer relationship management (CRM) system built specifically to fit the unique needs of real estate professionals; and BrightApps, a series of complementary tools that help those professionals connect with their buyers everywhere those buyers have a new home on the mind - at sales centers, during property tours, through off-site kiosks or by way of online web browsing with mobile and desktop devices.

"The principal idea behind BrightBase Explorer was to give our users a mobile, interactive way to access and present products to prospective buyers. So sales professionals don't have to be chained to the sales center anymore. They can just grab an iPad with the BrightBase Explorer app and engage in a sales conversation anywhere at anytime," said Michael Worthington, BrightDoor co-founder and vice president. "Today's buyers are, as the cliche goes, 'wired,' and this just helps sales pros keep the conversation going on the road."

"When it comes down to it, successful real estate sales still depend on the overall experience. If prospects feel that sales representatives are listening to them and not wasting their time, they're more inclined to get more engaged in the process," said Spear. "From the very first piece of code, that's what BrightDoor has been all about. It makes selling easier and more effective for the sales team and more enjoyable for the buyer. Pushing our core capability to an iPad is a natural evolution for us, and sets the stage nicely for additional mobile applications we have on the drawing board."

About BrightDoor

BrightDoor is the creator of BrightBase CRM, the leading customer relationship management platform designed exclusively for the real estate industry. BrightDoor is revolutionizing interactive sales apps with its BrightApps suite of sales center and mobile tools. From its headquarters on the edge of Research Triangle Park in Cary, N.C., the company continually pursues a single ambition - to give real estate professionals an easy-to-use technology toolset that makes sales more effective, more efficient and more profitable than they ever imagined. For more information, visit www.brightdoor.com.

BrightDoor Systems, Inc.
Michael Worthington, 919-678-9940 x723
michael@brightdoor.com