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Baidu Announces Second Quarter 2011 Results

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BEIJING, July 25, 2011 /PRNewswire-Asia/ -- Baidu, Inc. (NASDAQ: BIDU), the leading Chinese language Internet search provider, today announced its unaudited financial results for the second quarter ended June 30, 2011(1).

(Logo: http://photos.prnewswire.com/prnh/20081103/BAIDULOGO )

Second Quarter 2011 Highlights

    --  Total revenues in the second quarter of 2011 were RMB3.415 billion
        ($528.4 million), a 78.4% increase from the corresponding period in
        2010.
    --  Operating profit in the second quarter of 2011 was RMB1.858 billion
        ($287.5 million), a 91.2% increase from the corresponding period in
        2010.
    --  Net income in the second quarter of 2011 was RMB1.633 billion ($252.6
        million), a 95.0% increase from the corresponding period in 2010.
        Diluted earnings per ADS(2) for the second quarter of 2011 were RMB4.67
        ($0.72); diluted earnings per ADS excluding share-based compensation
        expenses (non-GAAP) for the second quarter of 2011 were RMB4.77 ($0.74).

"Baidu had another excellent quarter, as we benefited from strong traffic growth and improved monetization," said Robin Li, chairman and chief executive officer of Baidu. "We were especially encouraged with the strong spending from large customers, highlighting the increased value they saw from their marketing spend on Baidu."

"We continued to see strong momentum and product integration from our Box Computing open data and application platforms during the quarter," Mr. Li continued. "Our position at the center of China's Internet ecosystem enables Baidu to benefit from key trends such as the growth of e-commerce. Looking ahead, I am confident that Baidu's emphasis on innovation and execution will help us continue to attract and retain users and customers."

Jennifer Li, Baidu's chief financial officer, commented, "Our top and bottom line results grew strongly again this quarter, with healthy increases in overall traffic and paid click growth. We will continue to accelerate our investments in strategic areas, R&D, network infrastructure and bringing new talents on board to drive long term growth."



    (1) This announcement contains translations of certain RMB amounts
     into U.S. dollars at specified rates solely for the convenience of
     the reader. Unless otherwise noted, all translations from RMB to
     U.S. dollars are made at a rate of RMB6.4635 to US$1.00, the
     effective noon buying rate as of June 30, 2011 in The City of New
     York for cable transfers of RMB as certified for customs purposes by
     the Federal Reserve Bank of New York.
    (2) Effective on May 12, 2010, Baidu adjusted the ratio of its
     American depositary shares ("ADSs") representing Class A ordinary
     shares from one (1) ADS for one (1) Class A ordinary share to ten
     (10) ADSs for one (1) Class A ordinary share. All earnings per ADS
     figures in this announcement give effect to the forgoing ADS to
     share ratio change.

Second Quarter 2011 Results

Baidu reported total revenues of RMB3.415 billion ($528.4 million) for the second quarter of 2011, representing a 78.4% increase from the corresponding period in 2010.

Online marketing revenues for the second quarter of 2011 were RMB3.414 billion ($528.3 million), representing a 78.4% increase from the corresponding period in 2010. Baidu had approximately 298,000 active online marketing customers in the second quarter of 2011, representing a 17.3% increase from the corresponding period in 2010 and an 8.8% increase from the previous quarter. Revenue per online marketing customer for the second quarter was approximately RMB11,500 ($1,779), a 53.3% increase from the corresponding period in 2010 and a 29.2% increase from the previous quarter.

Traffic acquisition cost (TAC) as a component of cost of revenues was RMB269.1 million ($41.6 million), representing 7.9% of total revenues, as compared to 9.7% in the corresponding period in 2010 and 8.2% in the first quarter of 2011.

Bandwidth costs as a component of cost of revenues were RMB146.7 million ($22.7 million), representing 4.3% of total revenues, compared to 3.5% in the corresponding period in 2010. Depreciation costs as a component of cost of revenues were RMB143.2 million ($22.2 million), representing 4.2% of total revenues, compared to 4.4% in the corresponding period in 2010.

Selling, general and administrative expenses were RMB377.5 million ($58.4 million), representing an increase of 42.5% from the corresponding period in 2010, primarily due to increased personnel costs and marketing expenses.

Research and development expenses were RMB298.7 million ($46.2 million), an 87.5% increase from the corresponding period in 2010. The increase was primarily due to increased R&D headcount.

Share-based compensation expenses, which were allocated to related operating costs and expense line items, were RMB34.7 million ($5.4 million) in the second quarter of 2011, compared to RMB21.6 million in the corresponding period in 2010 and RMB31.3 million in the previous quarter.

Operating profit was RMB1.858 billion ($287.5 million), representing a 91.2% increase from the corresponding period in 2010. Operating profit excluding share-based compensation expenses (non-GAAP) was RMB1.893 billion ($292.9 million), a 90.6% increase from the corresponding period in 2010.

Income tax expense was RMB285.5 million ($44.2 million), compared to an income tax expense of RMB140.5 million in the corresponding period in 2010. The effective tax rate for the second quarter of 2011 was 14.9%, compared to 14.4% for the corresponding period in 2010 and 14.5% in the previous quarter.

Net income was RMB1.633 billion ($252.6 million), representing a 95.0% increase from the corresponding period in 2010. Basic and diluted earnings per ADS for the second quarter of 2011 amounted to RMB4.68 ($0.72) and RMB4.67 ($0.72), respectively.

Net income excluding share-based compensation expenses (non-GAAP) was RMB1.667 billion ($258.0 million), a 94.1% increase from the corresponding period in 2010. Basic and diluted earnings per ADS excluding share-based compensation expenses (non-GAAP) for the second quarter of 2011 amounted to RMB4.78 ($0.74) and RMB4.77 ($0.74), respectively.

As of June 30, 2011, Baidu had cash, cash equivalents and short-term investments of RMB10.274 billion ($1.590 billion). Net operating cash inflow and capital expenditures for the second quarter of 2011 were RMB2.08 billion ($322.2 million) and RMB383.7 million ($59.4 million), respectively.

Adjusted EBITDA (non-GAAP), defined in this announcement as earnings before interest, taxes, depreciation, amortization, other non-operating income and share-based compensation expenses, was RMB2.077 billion ($321.4 million) for the second quarter of 2011, representing an 88.1% increase from the corresponding period in 2010.

Outlook for Third Quarter 2011

Baidu currently expects to generate total revenues in an amount ranging from RMB3.950 billion ($611.1 million) to RMB4.050 billion ($626.6 million) for the third quarter of 2011, representing a 75.1% to 79.5% year-over-year increase. This forecast reflects Baidu's current and preliminary view, which is subject to change.

Conference Call Information

Baidu's management will hold an earnings conference call at 8:00 PM on July 25, 2011, U.S. Eastern Daylight Time (8:00 AM on July 26, 2011, Beijing/Hong Kong time).

Dial-in details for the earnings conference call are as follows:



    US:                                           +1 617 614 3453
    UK:                                          +44 207 365 8426
    Hong Kong:                                     +852 3002 1672

    Passcode for all
     regions:                                            75748919

A replay of the conference call may be accessed by phone at the following number until August 1, 2011:



    International:                                +1 617 801 6888

    Passcode:                                            54464296

Additionally, a live and archived webcast of this conference call will be available at http://ir.baidu.com.

About Baidu

Baidu, Inc. is the leading Chinese language Internet search provider. As a technology-based media company, Baidu aims to provide the best way for people to find information. In addition to serving individual Internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu's ADSs trade on the NASDAQ Global Select Market under the symbol "BIDU". Each of Baidu's Class A ordinary shares is represented by 10 ADSs.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Among other things, the outlook for the third quarter 2011 and quotations from management in this announcement, as well as Baidu's strategic and operational plans, contain forward-looking statements. Baidu may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to fourth parties. Statements that are not historical facts, including statements about Baidu's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: our growth strategies; our future business development, including development of new products and services; our ability to attract and retain users and customers; competition in the Chinese and Japanese language Internet search markets; competition for online marketing customers; changes in our revenues and certain cost or expense items as a percentage of our revenues; the outcome of ongoing, or any future, litigation or arbitration, including those relating to intellectual property rights; the expected growth of the Chinese language Internet search market and the number of Internet and broadband users in China; Chinese governmental policies relating to the Internet and Internet search providers and general economic conditions in China, Japan and elsewhere. Further information regarding these and other risks is included in our annual report on Form 20-F and other documents filed with the Securities and Exchange Commission. Baidu does not undertake any obligation to update any forward-looking statement, except as required under applicable law. All information provided in this press release and in the attachments is as of the date of the press release, and Baidu undertakes no duty to update such information, except as required under applicable law.

About Non-GAAP Financial Measures

To supplement Baidu's consolidated financial results presented in accordance with U.S. GAAP, Baidu uses the following measures defined as non-GAAP financial measures by the SEC: adjusted EBITDA, operating profit excluding share-based compensation expenses, net income excluding share-based compensation expenses, and basic and diluted earnings per ADS excluding share-based compensation expenses. The presentation of these non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with U.S. GAAP. For more information on these non-GAAP financial measures, please see the tables captioned "Reconciliations of non-GAAP results of operations measures to the nearest comparable GAAP measures" and "Reconciliation from net cash provided by operating activities to adjusted EBITDA" set forth at the end of this release.

Baidu believes that these non-GAAP financial measures provide meaningful supplemental information regarding its performance and liquidity by excluding certain expenses, particularly share-based compensation expenses that may not be indicative of its operating performance or financial condition from a cash perspective. We believe that both management and investors benefit from referring to these non-GAAP financial measures in assessing our performance and when planning and forecasting future periods. These non-GAAP financial measures also facilitate management's internal comparisons to Baidu's historical performance and liquidity. Baidu has computed its non-GAAP financial measures using the same consistent method from quarter to quarter since April 1, 2006. We believe these non-GAAP financial measures are useful to investors in allowing for greater transparency with respect to supplemental information used by management in its financial and operational decision making. A limitation of using these non-GAAP financial measures is that these non-GAAP measures exclude share-based compensation charge that has been and will continue to be for the foreseeable future a significant recurring expense in our results of operations. A limitation of using non-GAAP adjusted EBITDA is that it does not include all items that impact our net income for the period. Management compensates for these limitations by providing specific information regarding the GAAP amounts excluded from each non-GAAP measure. The accompanying tables have more details on the reconciliations between GAAP financial measures that are most directly comparable to the non-GAAP financial measures.



    For investor and media inquiries, please contact:

    China
    Victor Tseng
    Baidu, Inc.
    Tel: 86-10-5992-7244
    ir@baidu.com

    Cynthia He
    Brunswick Group LLC
                                 Tel: 86-10-6566-2256
                                che@brunswickgroup.com

    U.S.
    Ms. Kate Tellier
    Brunswick Group LLC
    Tel: 1-212-333-3810
    ktellier@brunswickgroup.com

    Baidu, Inc.
    Condensed Consolidated Balance Sheets

                                                               December
                                                    June 30          31
    (in RMB thousands)                                 2011        2010
    ------------------                                 ----        ----
                                                  Unaudited     Audited

    ASSETS
        Current assets:
         Cash and cash equivalents                9,962,895   7,781,976
         Restricted cash                            168,281      38,278
         Short-term investments                     311,335     376,492
         Accounts receivable, net                   412,585     296,900
         Other assets, current                       98,722     103,654
         Due from related parties                   115,518      98,660
         Deferred tax assets, net                   119,730      86,487
        Total current assets                     11,189,066   8,782,447
                                                 ----------   ---------

        Non-current assets:
         Fixed assets, net                        2,214,493   1,622,412
         Intangible assets, net                     235,747     115,798
         Goodwill                                    63,684      63,686
         Long-term investments, net                 449,227     287,968
         Deferred tax assets, net                    30,843      30,843
        Other assets, non-current                   188,516     145,285
                                                    -------     -------
        Total non-current assets                  3,182,510   2,265,992
                                                  ---------   ---------

    TOTAL ASSETS                                 14,371,576  11,048,439
                                                 ==========  ==========

    LIABILITIES AND SHAREHOLDERS' EQUITY
        Current liabilities:
           Short-term borrowings                    129,270           -
        Accounts payable and accrued
         liabilities                              1,711,704   1,317,771
        Customer advances and deposits              981,853   1,029,344
        Deferred revenue                            209,528     109,032
        Deferred income                              15,310           -
        Due to related parties                            -      95,700
        Total current liabilities                 3,047,665   2,551,847
                                                  ---------   ---------

        Non-current liabilities:
        Deferred Income                                   -       5,000
        Loans payable, noncurrent                   140,000      86,000
        Total non-current liabilities               140,000      91,000
                                                    -------      ------

    Total liabilities                             3,187,665   2,642,847
                                                  ---------   ---------

    Shareholders' equity
          Class A Ordinary Shares, Par value
           US$0.00005 per                                12          12
          share, 825,000,000 shares authorized,
           and 27,045,340
          shares  and 27,089,545 shares issued
           and outstanding
          as at December 31, 2010 and June 30,
           2011
          Class B Ordinary Shares, Par value
           US$0.00005 per                                 3           3
          share, 35,400,000 shares authorized,
           and 7,804,332
          shares and 7,804,332 shares issued and
           outstanding as
          at December 31, 2010 and June 30, 2011
          Additional paid-in capital              1,641,145   1,557,258
          Accumulated other comprehensive loss     (127,161)   (117,378)
          Retained earnings                       9,669,033   6,965,697
                                                  ---------   ---------
      Total Baidu, Inc. Shareholders' Equity     11,183,032   8,405,592
      Noncontrolling Interest                           879           -
    Total equity                                 11,183,911   8,405,592
                                                 ----------   ---------


    TOTAL LIABILITIES AND SHAREHOLDERS'
     EQUITY                                      14,371,576  11,048,439
                                                 ==========  ==========

    Baidu, Inc.
    Condensed Consolidated Statements of Income

                                               For the Three Months
                                                      Ended
                                                  --------------------
                                                                    March
                                        June 30,     June 30,        31,
    (in RMB thousands except for
     share, per share and per ADS
     information)                             2011        2010          2011
    -----------------------------             ----        ----          ----
                                        Unaudited    Unaudited    Unaudited
     Revenues:
       Online marketing services         3,414,454   1,913,467     2,434,780
       Other services                          568         927         1,426
     Total revenues                      3,415,022   1,914,394     2,436,206
                                         ---------   ---------     ---------

     Operating costs and expenses:
       Cost of revenues (note 1, 2)       (880,364)   (518,336)     (669,713)
       Selling, general and
        administrative (note 2)           (377,539)   (265,003)     (332,609)
       Research and development (note
        2)                                (298,668)   (159,271)     (239,282)
     Total operating costs and
      expenses                          (1,556,571)   (942,610)   (1,241,604)
                                        ----------    --------    ----------

     Operating profit                    1,858,451     971,784     1,194,602
                                         ---------     -------     ---------

     Other income:
       Interest income                      62,912      15,069        41,724
       Foreign exchange (loss) gain,
        net                                    (57)        (23)       (1,933)
       Gain (loss) from equity method
        investments                         (7,578)        243        (7,861)
       Other income, net                     4,412      (9,201)       25,324
     Total other income                     59,689       6,088        57,254
                                            ------       -----        ------

     Income before income taxes          1,918,140     977,872     1,251,856
                                         ---------     -------     ---------

     Income taxes                         (285,502)   (140,508)     (181,299)

     Net income                          1,632,638     837,364     1,070,557
     Less: Net loss attributable to
      the noncontrolling interest             (141)          -             -
     Net income attributable to
      Baidu, Inc.                        1,632,779     837,364     1,070,557
                                         =========     =======     =========

    Earnings per share for Class A
     and Class B ordinary shares:
         Net income attributable to
          Baidu, Inc. common
          shareholders-Basic                 46.80       24.07         30.71
         Net income attributable to
          Baidu, Inc. common
          shareholders-Diluted               46.70       23.98         30.63

    Earnings per ADS (1 Class A
     ordinary share equals 10 ADSs
     ):
        Net income attributable to
         Baidu, Inc. common
         shareholders-Basic                   4.68        2.41          3.07
        Net income attributable to
         Baidu, Inc. common
         shareholders-Diluted                 4.67        2.40          3.06

    Weighted average number of Class
     A and Class B ordinary shares
     outstanding
        Basic                           34,887,961  34,794,808    34,865,552
        Diluted                         34,963,971  34,912,940    34,953,148

     (1) Cost of revenues are
      detailed as follows:
         Business tax and surcharges      (234,953)   (121,627)     (159,426)
         Traffic acquisition costs        (269,062)   (185,642)     (198,602)
         Bandwidth costs                  (146,652)    (67,927)     (121,852)
         Depreciation costs               (143,230)    (83,627)     (122,843)
         Operational costs                 (84,627)    (57,743)      (65,269)
         Share-based compensation
          expenses                          (1,840)     (1,770)       (1,721)
         Total cost of revenues           (880,364)   (518,336)     (669,713)
                                          ========    ========      ========

     (2) Includes share-based
      compensation expenses as
      follows:
         Cost of revenues                   (1,840)     (1,770)       (1,721)
         Selling, general and
          administrative                   (11,672)     (9,064)      (11,509)
         Research and development          (21,201)    (10,757)      (18,083)
         Total share-based compensation
          expenses                         (34,713)    (21,591)      (31,313)
                                           =======     =======       =======

    Reconciliations of non-GAAP results of operations measures to the
    nearest comparable GAAP measures (*) (in RMB thousands, unaudited)


                                Three months ended June 30, 2010
                                --------------------------------
                           GAAP Result   Adjustment  Non-GAAP Results
                           -----------   ----------  ----------------
    Operating profit           971,784       21,591           993,375

                                Three months ended June 30, 2010
                                --------------------------------
                           GAAP Result   Adjustment  Non-GAAP Results
                           -----------   ----------  ----------------
    Net income
     attributable to           837,364       21,591           858,955
    Baidu, Inc



                                Three months ended March 31, 2011
                                ---------------------------------
                           GAAP Result   Adjustment  Non-GAAP Results
                           -----------   ----------  ----------------
    Operating profit         1,194,602       31,313         1,225,915

                                Three months ended March 31, 2011
                                ---------------------------------
                           GAAP Result   Adjustment  Non-GAAP Results
                           -----------   ----------  ----------------
    Net income
     attributable to         1,070,557       31,313         1,101,870
    Baidu, Inc



                                Three months ended June 30, 2011
                                --------------------------------
                                                         Non-GAAP
                           GAAP Result   Adjustment       Results
                           -----------   ----------     ---------
    Operating profit         1,858,451       34,713        1,893,164

                                Three months ended June 30, 2011
                                --------------------------------
                                                         Non-GAAP
                           GAAP Result   Adjustment       Results
                           -----------   ----------     ---------
    Net income
     attributable to         1,632,779       34,713        1,667,492
    Baidu, Inc

    (*) The adjustment is only for share-based compensation.

    Reconciliation from net cash provided by operating activities to
    adjusted EBITDA(*) (in RMB thousands, unaudited)

                      Three months                 Three months
                          ended       As a % of        ended       As a % of
                        ------------  ---------      ------------  ---------
                                         total                        total
                     June 30, 2010     revenues   March 31, 2011    revenues
                     -------------    ---------   --------------   ---------
    Net cash
     provided
     by
     operating
     activities            1,237,682          65%         977,306          40%

       Changes in
        assets and
        liabilities,
        net of
        effects of
        acquisitions        (267,970)        -14%         286,139          12%
       Income
        taxes
        expenses             140,508           7%         181,299           7%
       Interest
        income and
        other, net            (6,088)          0%         (57,254)         -2%


    Adjusted
     EBITDA                1,104,132          58%       1,387,490          57%
                           =========         ===        =========         ===


                                                  Three months
                                                      ended      As a % of
                                                   ------------  ---------
                                                                    total
                                                 June 30, 2011    revenues
                                                 -------------   ---------
    Net cash provided by operating activities         2,082,597          61%

       Changes in assets and liabilities, net of
        effects of acquisitions                        (231,103)         -6%
       Income taxes expenses                            285,502           8%
       Interest income and other, net                   (59,689)         -2%


    Adjusted EBITDA                                   2,077,307          61%
                                                      =========         ===

    (*) Definition of adjusted EBITDA: earnings before interest, taxes,
    depreciation, amortization,  other non-operating income, and share-
    based compensation expenses.

SOURCE Baidu, Inc.



 
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