Published: July 18, 2011
Hoka Hey Motorcycle Challenge Signs David Roma TV Film Deal for the 2011 Trans-USA Endurance Event
MESA, Ariz. - (BUSINESS WIRE) - The Hoka Hey Motorcycle Challenge announced today that it has signed an
exclusive agreement with Academy Award nominee David Roma, of Amor
Factory, to produce a feature-length documentary on the August 2011
event and the riders taking part. Hollywood-based David Roma is a widely
acclaimed film and television producer, whose credits include the TV
shows "Snoop Dogg's Father Hood," "Hogan Knows Best," and the "Miami
Ink" franchise that is in its third spin-off. Most recently, Roma
produced the documentary film "Gasland" which was nominated for an
Academy Award in 2011. In 2010, his documentary "Off the Chain" became
part of a groundbreaking Supreme Court First Amendment case.
Future plans for media cooperation between the Hoka Hey and David Roma
include a television miniseries and an interactive website to allow a
worldwide internet audience to follow the progress of the riders.
The Hoka Hey Motorcycle Challenge is the world's premier motorcycle
endurance challenge and is sponsored this year by Harley-Davidson. In
2010 the event was won by motorbike enthusiast Will Barclay, who
captured the winner-take-all prize of $500,000, taking just over 8 days
to complete the detailed navigational course from Florida to Alaska. In
a change from last year, the top 25 finishers will receive cash prizes
and H.O.G. Club members may be eligible for additional prizes including
a 2012 CVO motorcycle!!
It is intended that all riders (Challengers) will be interviewed as part
of the filmmaking process and many will appear in the final TV film
produced. In addition, participants may volunteer to be part of the
filming by carrying high-definition video cameras mounted on board their
motorcycles. Roma also plans to use fast-moving mobile film units
including helicopters to capture the action and spirit of this amazing
event from start to finish.
The Hoka Hey Challenge is open to all riders of Harley-Davidson
motorcycles, from the US and worldwide. While registration is still open
at this point, organizers of the 2011 Hoka Hey may need to limit the
number of riders this year in order to facilitate the making of the
film. The 2011 Hoka Hey Challenge starts on August 5th, 2011
in Mesa, Arizona and ends in Nova Scotia, Canada, with the course
covering all 48 contiguous US states. Riders with less time available
may take part in selected stages of the Challenge only. The deadline for
riders to register for this year's event is August 4th, 2011.
For further information about the Hoka Hey Motorcycle Challenge or to
obtain enrollment information, visit the event's web site www.hokaheychallenge.com
or contact the office at 480-649-1071 or info@hokaheychallenge.com.
Hoka Hey! - "It's a good day to ride" (TM)
The Medicine Show Land Trust
Beth Durham, 480-649-1071
Fax:
480-655-7166
beth.durham@hokaheychallenge.com
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