Published: July 15, 2011

PERT Plus Announces Voting for the 2011 PERT Plus MiLB Stars

Share This Story

DANBURY, Conn. - (BUSINESS WIRE) - PERT Plus, the 2-in-1 shampoo and conditioner for men who want clean, great looking hair that will get them "in, out and done," today announced the 2011 PERT Plus Minor League Baseball (MiLB) Stars voting season. Now through September 1, fans will have a chance to vote online for the Triple-A position players and pitchers whom they believe have the brightest futures, with winners announced on MiLB.com on September 2.

"As a brand made for today's young, active guy, we're excited to support affordable, family-friendly entertainment like MiLB," said Rick Cutler, director of marketing for PERT Plus. "The 2011 PERT Plus MiLB Stars is our way to shine light on some of the nation's most promising athletes, while creating an exciting way for fans to participate in a fun sport."

MiLB.com writers and staff have selected 30 position players and 25 pitchers as the Triple-A players most likely to have the biggest impact in the Majors. Fans then select five of each as their choices for PERT Plus MiLB Stars. The five position players and five pitchers with the most fan votes become the PERT Plus MiLB Stars for 2011. Get to know the nominees by watching their highlights and reading more about them at MiLB.com, and then share your picks with friends via Facebook and Twitter. Voting starts today on MiLB.com, where fans can vote up to 25 times until the contest ends on September 1. You can also learn more about the PERT Plus MiLB Stars at the PERT Plus Facebook page.

"We're excited to take our partnership with PERT Plus to the next level and get fans involved in choosing the PERT Plus MiLB Stars," Minor League Baseball's Vice President of Sales and Marketing Rod Meadows said. "We look forward to hearing from MiLB enthusiasts as our most promising players are identified as the first PERT Plus MiLB Stars."

For more information about PERT Plus, visit www.facebook.com/pert2in1.

About Idelle

PERT Plus is distributed by Idelle Labs Ltd., a division of Helen of Troy Limited (NASDAQ, NM: HELE), based in El Paso, TX. Idelle Labs manufactures and distributes personal care products including PERT Plus, Infusium, Brut, and Sure in the United States and Canada.

About Minor League Baseball

Minor League Baseball, headquartered in St. Petersburg, Fla., is the governing body for all professional baseball teams in the United States, Canada, Venezuela, and the Dominican Republic that are affiliated with Major League Baseball clubs through their farm systems. The Mexican League and Mexican Academy are also members of the organization, but are not affiliated with any MLB clubs. Total membership includes 20 leagues and 246 clubs.

Fans are coming out in unprecedented numbers to this one-of-a-kind experience that can only be found at our ballparks. In 2010, the 176 clubs that charge admission attracted more than 41.4 million fans to their ballparks to see the future stars of the sport hone their skills. From the electricity in the stands to the excitement on the field, Minor League Baseball has provided affordable family-friendly entertainment to people of all ages since its founding in 1901.

For more information about Minor League Baseball, visit www.milb.com

http://www.facebook.com/minorleaguebaseball http://twitter.com/MinorLeagues