Published: July 11, 2011
Mattel Offers Ultimate Fan Experience at 2011 San Diego Comic-Con
SAN DIEGO - (BUSINESS WIRE) - Mattel, Inc. (NASDAQ:MAT) offers the San Diego Comic-Con (SDCC) fan
community unparalleled collectible toys, interactive fan panels and
engaging events at booth #3029. With new offerings from classic brands
to the hottest entertainment properties, Mattel's meticulously crafted
lineup of exclusives offers something for fans and collectors of all
ages.
"Comic-Con is about celebrating pop and entertainment culture, and for
us our special role within it is something that we value," said Doug
Wadleigh, Senior Vice President Global Entertainment, Mattel. "We know
what is important to our fans and understand the role we play, and that
fans look to us to create brands with engaging storylines, and creating
the most realistic and authentic collectibles. This year is no exception
and the line-up is sure to be a fan hit."
Mattel Comic-Con Firsts:
Mattel introduces unparalleled innovation this year as well as new
entertainment collectables exclusively at SDCC. With the best design
team in the industry, Mattel offers fans highly detailed and articulated
figures that are perfect for any collection.
-
Ghostbusters Stay Puft Marshmallow Man -- Stay Puft is back
and bigger than ever, standing at more than 20 tall! The squishy
villain is made from soft foam and features articulation at the arms,
head and legs. A huge New York City diorama is included in the
packaging.
-
Voltron Blazing Sword Voltron -- Check out the first ever
seven-inch scale Voltron action figure from Mattel! Completely
authentic to the original series, he's highly poseable with 22 points
of articulation and can transform into different action poses.
-
DC Universe Swamp Thing -- This fan-demanded
character is available for the first time in the DC Universe and is
the first ever Mattel DC Universe character to feature endoskeleton
articulation! Vowing to protect the environment and his swamp home,
Swamp Thing comes in a paper pulp mold of a Swamp Thing head that
houses Swamp Thing himself!
Additional Mattel Comic-Con Sale Items:
Mattel offers the most sought after collectibles on the planet designed
by passionate people dedicated to making the most realistic toys
available. And this year packaging continues to be part of the
experience encompassing some great surprises and storytelling for fans!
Masters of the Universe:
-
Masters of the Universe Classics Queen Marlena Figure -- The
good queen of Eternia is finally here to complete the Eternos Royal
Family. Marlena includes her royal green dress, scepter and sword,
plus an interchangeable space helmet head and blaster weapon to
transform her back into her fighting days as Captain Glenn .
-
Masters of the Universe Polly Pocket Collection -- Polly and
her friends are dressed as their Masters of the Universe alter egos
to battle out nasty nemesis's mean ways! Polly, dressed as She-Ra ,
and Kerstie, dressed as Frosta , are ready to take on Crissy as the
villain Catra .
Hot Wheels
-
Hot Wheels Back to the Future Time Machine -- Doc Brown
himself would approve of this exclusive from the classic Back to the
Future film. The special collector car comes encased in radiation
resistant-inspired packaging all set for flux capacitor insertion.
-
Hot Wheels Franken Berry Vehicle -- A classic Franken Berry
cereal box with a Hot Wheels Dairy Delivery vehicle inside will take
fans back to being a kid and watching Saturday morning cartoons. Shake
the box and hear that awesome cereal sound coming from inside.
Green Lantern:
-
Green Lantern Kilowog -- Standing at nearly eight-inches tall,
this is Mattel's biggest, boldest Kilowog to date! Sculpted directly
from the digital files provided by the movie makers, this fully
articulated figure is in scale with six-inch Movie Masters figures
sold at retail.
-
Carol Ferris Barbie Doll -- Landing in special
action figure-inspired packaging, it's Barbie doll as Carol Ferris,
lifelong friend and childhood sweetheart of Green Lantern hero Hal
Jordan. Sculpted in the likeness of Carol Ferris from the feature film
Green Lantern, she also features a fully articulated body and flight
suit.
Other exclusives include:
-
Young Justice Superboy in Cloning Chamber -- This
show-accurate figure recreates the scene from the pilot episode when Robin,
Aqualad, and Kid Flash discover the mysterious Project Kr,
where The Light has commissioned "The Weapon." Using Superman's DNA -
without his knowledge or consent - Cadmus has force-grown the Superboy,
using telepathic Genomorph-Gnomes to make a virtual slave of
Superman's son. The cloning tank includes Superboy plus three
telepathic Genomorph-Gnomes, and with the press of a button, the
inside of the cloning tank lights emitting a blue glow.
-
Monster High Ghoulia Yelps Doll -- Being that Ghoulia
Yelps is the smartest ghoul in school, naturally she's a comic book
fan. Ghoulia is on her way to NekroCon dressed as her favorite zombie
super hero, Dead Fast . She comes with a miniature Dead Fast action
figure and a Dead Fast fan fic book that she wrote and illustrated
herself.
Mattel Fan Activities & Autograph Signings:
Fanboys and fangirls seeking an up close and personal experience with
some of the biggest names in entertainment and comic-culture will enjoy
Mattel's robust schedule of panels, autograph signings and activities.
Mattel's marquee "Mattypalooza" panel on Friday July 22nd
will have multiple breaking news reveals and hot collector club details
for 2012 including Club Eternia, Club Ecto-1 and the all-new Club Lion
Force for Voltron.
Autograph Signings
-
WWE - Rey Mysterio, Bret Hart , Kane®, Kelly Kelly®, Cody Rhodes®,
and Alicia Fox
-
Four Horsemen - Jim Preziosi and Eric Treadaway
-
The mad scientists behind Monster High
-
Surprise signings TBD!
Mattel FANatic Activities
Everyday:
Freaky-Fab New Monster High Video Game!
-
Mattel and THQ team up to bring SDCC fans an exclusive first look at
the Monster High Ghoul Spirit video game, set to be released on
October 11. Socialize with the Monster High student body as you
engage in special assignments and explore the open-world setting of
Monster High . Build relationships, establish BFFs and get good grades
to become the ultimate "ghoul" in school. Just like real high school,
challenges are everywhere so players must stay scary smart to get
ahead and reach the ultimate goal of being crowned Scream Queen at the
"Terror Under the Sea" Dance. Be the first to play live demos every
day of the show!
Thursday July 21:
11:30 AM - 12:30 PM: WWE and Mattel: Past,
Present and Future! - Room 24ABC
-
Mattel discusses its evolved collector communications and how for the
very first time is allowing WWE fans to directly influence product
offerings. Hear from some of the top WWE Superstars of all time as
they discuss the storied past, exciting present, and promising future
of the company and how it's all celebrated in Mattel's action figure
toy line! Join WWE Legend Bret Hart and WWE Superstars Triple H and
Rey Mysterio, Mattel toy designers Bill Miekina and Derek Handy, and
Mattel WWE brand manager Enrique Ruvalcaba for an action-packed Q&A!
6:00PM - 7:00 PM: Voltron - Indigo Ballroom
at the Bayfront Hilton
-
An in depth panel giving both classic fans and fans of the newly
launched series exciting previews and up-to-date news on everything
Voltron. This interactive discussion will feature Mattel entertainment
brands designers Steed Sun and Brandon Sopinsky who will go over new
Voltron additions for this year and beyond as well as soon to be
announced celebrity guests.
Friday July 22:
1:00 PM - 2:00PM: Mattypalooza - Room 25ABC
-
Mattel Presents: Mattypalooza 2011 - Masters of the Universe Classics,
Ghostbusters , Voltron and more! This SDCC staple is a must for every
Matty fan and will feature five not-to be missed announcements
regarding the 30th anniversary of Masters of the Universe!
As a bonus, exclusive details regarding popular Matty Collector clubs
will be announced and Matty, the original Mattel collector, may even
make a live appearance as well!
3:00PM - 4:00PM: Mattel and DC Comics - A Heroic
Partnership - Room 4
-
Find out the latest and greatest on Mattel's popular DC toy lines,
where panelists will discuss the latest news, sneak peaks and
behind-the-scenes scoop on fan favorite Mattel/DC action figures,
including DC Universe Classics, Young Justice, Action League and
more! Plus, be here for an exciting look at all-new 2012 product!
For the most current listing of events please visit www.mattycollector.com.
About Mattel
Mattel, Inc. (NASDAQ:MAT - News) (www.mattel.com)
is the worldwide leader in the design, manufacture and marketing of toys
and family products. The Mattel family is comprised of such best-selling
brands as Barbie, the most popular fashion doll ever introduced, Hot
Wheels, Matchbox®, American Girl®, Radica and Tyco R/C, as well as
Fisher-Price brands, including Little People, Power Wheels and a wide
array of entertainment-inspired toy lines. In 2011, Mattel was named as
one of FORTUNE Magazine's "100 Best Companies to Work For" for the
fourth year in a row, and also is ranked among Corporate Responsibility
Magazine's "100 Best Corporate Citizens." With worldwide headquarters in
El Segundo, Calif., Mattel employs approximately 30,000 people in 43
countries and territories and sells products in more than 150 nations.
At Mattel, we are "Creating the Future of Play."
MAT-CORP
Mattel
Bret Ingraham, 310-648-4283
bret.ingraham@mattel.com
or
Dan
Salazar, 310-569-6176
dan.salazar@mattel.com
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