Published: July 08, 2011
Consumers Turned Their Eyes Toward Trucks and SUVs in June, According to AutoTrader.com's June Trend Engine Report
ATLANTA, July 8, 2011 /PRNewswire/ -- With the steady decline in gas prices throughout the month of June, American consumers are showing signs that they want to shift their focus back to trucks and SUVs. AutoTrader.com's June Trend Engine report, which provides analysis of site traffic as it relates to consumer shopping behavior, shows that trucks and SUVs have gained consumer interest since May and that interest in compact cars is starting to subside.
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Though gas prices are still far from where they were at the beginning of the year, consumers have begun to feel some relief at the pump, which is likely a contributing factor to the rising interest in larger vehicles and the declining interest in more fuel-efficient models, according to AutoTrader.com analysts. Consumers shopping on the site started considering more fuel-efficient models when gas prices hit the $3.50 mark, and now that prices are heading back toward that threshold, they appear ready to get back to their favorites.
Consumer Interest in New, Used and CPO Trucks Resumed in June
Consumer interest in big trucks is already on the upswing, especially in the new vehicle segment, with the Dodge Ram 1500, Ford F-250 and the Chevrolet Silverado 2500 all moving up on the list of most-searched vehicles in June. The largest of the full-size trucks showed the most significant gains, as the new Ford F-250 moved up five spots month-over-month to No. 13, and the new Chevrolet Silverado 2500 moved up six spots month-over-month to No. 18. Demand for both of these vehicles also showed in the increase in asking price, as the F-250's price increased 8.2% and the Silverado 2500's price increased 10.6% year-over-year.
Trucks also made a big comeback on the list of most-searched used vehicles, with the used Ford F-150 reclaiming the No. 1 spot, the used Chevrolet Silverado 1500 moving up one spot to No. 3, the used Ford F-250 moving up two spots to No. 6, the used Dodge Ram 2500 moving up one spot to No. 17, the used Toyota Tundra moving up two spots to No. 19. The biggest mover on the list of most-searched used vehicles in the truck segment, however, was the used Chevrolet Silverado 2500, which leapt four spots to land at No. 13. Average asking prices for the majority of used trucks dropped slightly (less than 5%) year-over-year. One notable exception was the Toyota Tacoma, which gained 8.6% in average asking price year-over-year.
On the certified pre-owned (CPO) front, the CPO Ford F-150 moved up two spots month-over-month to land at No. 10 with an increase in average asking price of 6.1%, and the CPO Toyota Tundra moved up one spot to No. 4 with an average asking price increase of 5.5%.
New, Used and CPO SUVs Gained Consumer Interest
Trucks weren't the only segment on the rise in June: SUVs across the most-searched lists for new, used and CPO vehicles also garnered notable interest from consumers. On the new list, both SUVs moved up in rank month-over-month, with the new Jeep Wrangler moving up two spots to No. 4 and the new Ford Explorer moving up one spot to No. 11. Both of these vehicles also showed a year-over-year increase in asking price, with the new Ford Explorer showing the biggest increase of 10.6%. The list of most-searched used cars showed a similar story for SUVs, with the used Jeep Wrangler moving up two spots to No. 5, the used Chevrolet Tahoe moving up four spots to No. 10 and the used Jeep Grand Cherokee moving up one spot to No. 18. With the exception of the used Tahoe, the other two SUVs showed an increase in average asking price year-over-year.
There were six SUVs on the list of most-searched CPO vehicles. Of these, four held their position on the list month-over-month, one moved down one spot and the rest moved up. The CPO Jeep Wrangler showed the biggest month-over-month jump, moving up five spots to No. 20; the CPO Chevrolet Tahoe moved up two spots to No. 9. As the only luxury SUV on the list, the Acura MDX show a slight decrease in average asking price year-over-year, but the rest of the SUVs all posted increases in this arena. The Toyota Highlander had the biggest average asking price increase of 11%, with the Toyota 4 Runner coming in second for price increases, with a 9% year-over-year jump.
Interest in Used and CPO Cars Declines; Prices on the Rise for these Vehicles
With the precipitous rise in gas prices earlier in the year, consumers held out as long as possible before turning their eyes toward the small car segments. However, the steady decline in gas prices through June gave used car shoppers just enough confidence to begin diverting their attention from these cars.
Compact cars, as well as small luxury cars, on the list of most-searched used cars all declined in their position on the list month-over-month; however, the year-over-year average asking prices for those vehicles rose. The used BMW 3-Series dropped one spot month-over-month, landing at No. 2; the used Honda Civic dropped three spots to No. 8; the used Audi A4 dropped three spots to No. 16; and the Volkswagen Jetta dropped four spots to No. 20. The luxury used smaller cars on the list showed year-over-year increases in their average asking prices, with the BMW 3-Series increasing 4.6% and the Audi A4 increasing 1.2%, the non-luxury compacts posted the biggest increases in average asking price: the Honda Civic's price rose 10.9% year-over-year, and the Volkswagen Jetta's price rose 10.3% year-over-year.
Interest in smaller CPO cars also showed slight declines; of the four smaller cars on the list, two remained steady month-over-month while two dropped in their position on the list. The CPO BMW 3-Series and the CPO Honda Civic did not move on the list, but the CPO Audi A4 dropped one spot month-over-month to land at No. 5, and the Volkswagen Jetta dropped three spots to land at No. 12. Similar to the trend seen on the list of most-searched used cars, average asking price increases for the more affordable smaller CPO cars outpaced those in the luxury segment. The asking price for the Honda Civic rose 10% and the asking price for the Volkswagen Jetta rose 7.9% year-over-year.
The increases in average asking prices for used and CPO cars are consistent with the industry-wide trend of these cars commanding higher prices in the face of limited availability of quality pre-owned vehicles.
Top 10 Articles on AutoTrader.com in June
The experts at AutoTrader.com continue to generate insightful articles to help inform and entertain consumers throughout the car shopping process. In fact, the number of new articles posted to the site so far in 2011 has exceeded the total number of articles generated in all of 2010. The most-visited articles in June cover everything from new model information to reviews and interesting cars for sale on the site.
The Top 10 Articles in June were:
1. Dodge Charger Updated for 2012
2. For Sale on AutoTrader: Toyota Supra from The Last Ride
3. Quaker State Pays You to Keep Your Old Car
4. For Sale on AutoTrader: Globe Trotting Land Rover Discovery
5. Cadillac Rolls Out New Showroom Design
6. 2008-2010 Honda Accord - Used Car Review
7. Buick Details Regal GS
8. 2012 Mercedes-Benz CLS -- A New Form
9. Guy Fieri's Favorite Cars
10. For Sale on AutoTrader: Merv Griffin's Lincoln Town Car
About AutoTrader.com
Atlanta-based AutoTrader.com, created in 1997, is the Internet's ultimate automotive marketplace and consumer information website. AutoTrader.com aggregates in a single location millions of new cars, used cars and certified pre-owned cars from thousands of auto dealers and private sellers and is a leading online resource for auto dealers, individuals and manufacturers to advertise and market their vehicles to in-market shoppers. The company also provides a robust suite of software tools for dealers and manufacturers to help them manage and market their vehicle inventory and display advertising on the Internet. AutoTrader.com continues to grow key business metrics, including revenue, profitability and site traffic. Today, AutoTrader.com attracts more than 15 million unique monthly visitors who utilize the site to review descriptions, photos and videos of vehicles for sale; research and compare vehicles; review pricing and specials; and read auto-related content like buying and selling tips and editorial coverage of major auto shows and automotive trends. AutoTrader.com operates two other auto marketing brands, AutoTraderClassics.com and AutoTraderLatino.com. AutoTrader.com also owns used vehicle management software company vAuto, Kelley Blue Book (Kbb.com), HomeNet Automotive, a leading provider of online inventory management and merchandising solutions for the automotive retail industry and VinSolutions, a leading provider of end-to-end solution platforms for dealers. AutoTrader.com is a majority-owned subsidiary of Cox Enterprises. Providence Equity Partners is a 25 percent owner of the company and Kleiner Perkins Caufield & Byers is also an investor. For more information, please visit www.autotrader.com.
JUNE TOP 10 NEW VEHICLE BRANDS SEARCHED
MAKE Rank 6/11 Rank 6/10
Ford 1 1
Chevrolet 2 2
Dodge 3 5
Toyota 4 3
Nissan 5 6
Hyundai 6 10
Jeep 7 13
Kia 8 15
Honda 9 4
----- --- ---
BMW 10 7
--- --- ---
JUNE TOP 10 USED VEHICLE BRANDS SEARCHED
MAKE Rank 6/11 Rank 6/10
Ford 1 1
Chevrolet 2 2
Toyota 3 3
BMW 4 5
Dodge 5 4
Nissan 6 6
Honda 7 7
Mercedes-
Benz 8 8
Jeep 9 9
---- --- ---
Volkswagen 10 11
---------- --- ---
JUNE TOP 20 MOST-SEARCHED NEW VEHICLES
MAKE MODEL VDP VDP VDP Avg. Avg. Price
Rank Rank Rank Price Price %
6/11 5/11 6/10 6/11 6/10 Change
Ford Mustang 1 1 1 $36,588 $32,748 11.73%
Chevrolet Camaro 2 2 2 $34,834 $34,856 -0.06%
Ford F-150 3 3 6 $37,992 $37,612 1.01%
Jeep Wrangler 4 6 10 $30,313 $29,606 2.39%
Chevrolet Corvette 5 4 13 $65,763 $70,413 -6.60%
Silverado
Chevrolet 1500 6 7 8 $33,430 $33,931 -1.48%
Dodge Challenger 7 5 16 $33,440 $34,110 -1.96%
Chevrolet Cruze 8 8 N/A $20,680 N/A N/A
Dodge Ram 1500 9 13 18 $35,227 $34,911 0.90%
Volkswagen Jetta 10 9 3 $23,058 $23,568 -2.16%
Ford Explorer 11 12 65 $39,523 $35,732 10.61%
Ford Focus 12 10 37 $21,644 $18,969 14.10%
Ford F-250 13 18 12 $48,813 $45,095 8.24%
Chevrolet Equinox 14 15 17 $27,587 $27,505 0.30%
Hyundai Elantra 15 16 107 $19,723 $19,936 -1.07%
Dodge Charger 16 11 79 $31,320 $29,308 6.86%
Hyundai Sonata 17 14 25 $25,002 $23,885 4.68%
Silverado
Chevrolet 2500 18 24 23 $43,831 $39,625 10.61%
Honda Civic 19 21 14 $20,665 $20,017 3.23%
----- ----- --- --- --- ------- ------- ----
BMW 3-Series 20 22 7 $45,415 $47,574 -4.54%
--- -------- --- --- --- ------- ------- -----
JUNE TOP 20 MOST-SEARCHED USED VEHICLES
MAKE MODEL VDP VDP VDP Avg. Avg. Price
Rank Rank Rank Price Price %
6/11 5/11 6/10 6/11 6/10 Change
Ford F-150 1 2 1 $19,743 $20,390 -3.17%
BMW 3-Series 2 1 2 $26,740 $25,573 4.56%
Silverado
Chevrolet 1500 3 4 3 $19,802 $19,654 0.75%
Ford Mustang 4 3 4 $19,577 $18,256 7.23%
Jeep Wrangler 5 7 7 $20,799 $20,161 3.17%
Ford F-250 6 8 5 $23,947 $24,492 -2.23%
Honda Accord 7 6 6 $17,588 $15,736 11.77%
Honda Civic 8 5 9 $15,107 $13,624 10.88%
Dodge Ram 1500 9 9 8 $17,588 $18,490 -4.88%
Chevrolet Tahoe 10 14 10 $23,656 $25,552 -7.42%
Infiniti G35/37 11 10 11 $23,769 $23,198 2.46%
Toyota Tacoma 12 12 13 $20,663 $19,026 8.60%
Silverado
Chevrolet 2500 13 17 12 $22,657 $23,097 -1.91%
BMW 5-Series 14 15 16 $29,860 $30,400 -1.78%
Nissan Altima 15 11 15 $16,640 $15,135 9.94%
Audi A4 16 13 18 $21,792 $21,531 1.21%
Dodge Ram 2500 17 18 14 $24,856 $25,075 -0.87%
Grand
Jeep Cherokee 18 19 17 $16,791 $16,577 1.29%
Toyota Tundra 19 21 19 $22,646 $22,373 1.22%
------ ------ --- --- --- ------- ------- ----
Volkswagen Jetta 20 16 21 $14,995 $13,595 10.29%
---------- ----- --- --- --- ------- ------- -----
JUNE TOP 20 MOST-SEARCHED CERTIFIED PRE-OWNED VEHICLES
MAKE MODEL VDP VDP VDP Avg. Avg. Price
Rank Rank Rank Price Price %
6/11 5/11 6/10 6/11 6/10 Change
BMW 3-Series 1 1 1 $32,222 $30,824 4.53%
Honda Accord 2 2 2 $20,184 $18,107 11.47%
Silverado
Chevrolet 1500 3 3 3 $24,645 $24,123 2.16%
Toyota Tundra 4 5 4 $26,827 $25,430 5.50%
Audi A4 5 4 9 $26,837 $26,846 -0.03%
Honda Civic 6 6 8 $17,638 $16,025 10.06%
Toyota Tacoma 7 8 10 $24,292 $22,259 9.13%
Toyota Camry 8 7 7 $19,136 $17,446 9.68%
Chevrolet Tahoe 9 11 6 $34,369 $33,369 3.00%
Ford F-150 10 12 5 $26,613 $25,083 6.10%
BMW 5-Series 11 10 11 $36,371 $37,213 -2.26%
Volkswagen Jetta 12 9 14 $17,570 $16,289 7.87%
Acura TL 13 13 13 $27,404 $25,830 6.09%
Toyota Highlander 14 14 16 $27,305 $24,608 10.96%
Ford Mustang 15 16 12 $24,026 $21,417 12.18%
Honda Pilot 16 15 15 $26,127 $24,493 6.67%
Acura MDX 17 17 20 $32,612 $32,728 -0.36%
Toyota 4 Runner 18 18 17 $27,019 $24,809 8.91%
Honda CR-V 19 19 27 $21,448 $21,141 1.45%
----- ---- --- --- --- ------- ------- ----
Jeep Wrangler 20 25 21 $23,859 $23,237 2.67%
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SOURCE AutoTrader.com
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