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International Superstar Jennifer Lopez Kicks Off HSN's 34th Birthday With One of Her Most Successful Fragrance Launches Ever

ST. PETERSBURG, Fla., July 8, 2011 /PRNewswire/ -- HSN continued its role as an innovative force in the prestige fragrance industry with the successful debut of Jennifer Lopez's Love & Light fragrance. Lopez made a live guest appearance on the network to launch her latest scent. The debut love of Love and Light was one of the most successful launches of her branded fragrances, selling more than 51,000 units.

(Photo: http://photos.prnewswire.com/prnh/20110708/FL32062 )

During the premiere hour of the launch of Love and Light, Jennifer said, "I am passionate about fragrance. HSN is the perfect place for me to tell my story and share what I love with my fans." Throughout the day, she shared the inspiration behind her newest fragrance and chatted with fans and friends who called in, including Khloe Kardashian, who purchased the scent as a wedding gift for her sister Kim. Jennifer's mom, Lupe, also surprised viewers with a special appearance, sharing personal stories and anecdotes from Jennifer's childhood.

HSN's 34th Birthday celebration continues through July 31 with special appearances by some of HSN's most famous personalities including: Serena Williams on July 18; Martha Stewart and Tori Spelling on July 21; Mariah Carey on July 25; Vern Yip on July 26; and IMAN on July 28 and 30.

More information on Love & Light and HSN's 34th birthday festivities can be found at www.hsn.com.

About HSN:

Headquartered in St. Petersburg, FL, HSN is a leading interactive multichannel retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty (e.g. M. Asam, Benefit, Carol's Daughter, Coty, Elizabeth Arden, Signature Club A, Andrew Lessman, Lancome, My Life Mary J. Blige, Perlier, Serious Skin Care, Stila, Wei East, ybf Beauty); Jewelry (e.g. Heidi Daus, Iris Apfel, R.J. Graziano, Rarities: Fine Jewelry with Carol Brodie, Amedeo Scognamiglio, Tori Spelling); Home/Lifestyle (e.g. Jeffrey Banks, Nate Berkus, Bissell, Colin Cowie, Dyson, Easy Exotic by Padma Lakshmi, Todd English, Emeril Lagasse, Happy Chic by Jonathan Adler, Joy Mangano, MoMA Design Store, Wolfgang Puck); Fashion/Accessories (e.g. American Glamour Badgley Mischka, Joan Boyce, Curations with Stefani Greenfield, Libby Edelman, Sam Edelman, Chi by Carlos Falchi, Diane Gilman, IMAN Global Chic, "Timeless" by Naeem Khan, Twiggy LONDON, Sharif, Serena Williams Signature Statement); and Electronics (e.g. Sony, Kodak, Acer, Olympus, GE, Panasonic).

A leader in transactional innovation, HSN is the only retailer offering live streaming video in HD on three screens: TV, online and mobile. HSN broadcasts live to 96 million households in the US in HD 24/7 and its website - hsn.com - is a top 10 e-commerce site, featuring more than 15,000 product videos. Mobile applications include HSN apps for iPad, iPhone and Android. HSN, founded 34 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI).

SOURCE HSN