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CVS/pharmacy Launches Digital "MoneyTrashers" Campaign to Encourage Shoppers to Redeem ExtraBucks(TM) Rewards

WOONSOCKET, R.I., July 8, 2011 /PRNewswire/ -- CVS/pharmacy's ExtraCare Rewards program, the largest retail rewards program with more than 67 million active cardholders, today announced the launch of a new interactive digital campaign that encourages cardholders to take advantage of their earned rewards, as well as a new look for the ExtraBucks(TM) rewards receipt. This year CVS/pharmacy is celebrating the 10 year anniversary of the launch of the ExtraCare Rewards program, making it the perfect time to remind shoppers about the savings they might be throwing away with their receipt. To accomplish the goal of encouraging members to redeem their rewards, CVS/pharmacy is shining a spotlight on "MoneyTrashers," or customers who are "trashing their money" by not doing simple things like checking their receipts for ExtraBucks(TM) rewards before tossing them in the trash, or redeeming special coupons cardholders receive by email and at in-store Coupon Centers.

(Logo: http://photos.prnewswire.com/prnh/20100816/NE50800LOGO)

On July 1, ExtraCare cardholders began receiving their quarterly ExtraBucks(TM) rewards, which are automatic savings each shopper earns just for scanning their ExtraCare card during each shopping visit. These quarterly rewards are paid out four times a year. To help more customers realize these rewards can be used to buy almost anything in the store, the CVS/pharmacy Facebook page now features interactive content, including playful videos, showing shoppers all the ways they might be a "MoneyTrasher," alongside tips to save more at CVS/pharmacy by spending ExtraBucks(TM) rewards and taking advantage of savings opportunities. Viewers will be able to vote on their favorite videos and can help spread the word to their friends and family on Facebook and Twitter to help teach them to "Stop Money Trashing."

In addition to the online MoneyTrashers campaign, customers will also see a new look for the ExtraBucks(TM) rewards receipt. The new eye-catching design with larger print is intended to grab the customers' attention and take notice of their rewards which can be spent during their next shopping trip on the items they want and need.

"There are millions of customers that are throwing their earned rewards away when they receive them so we decided to redesign the ExtraBucks(TM) rewards so they really stand out," said Melissa Studzinski, vice president of customer relationship management for CVS/pharmacy. "Additionally, our new MoneyTrashers campaign was created to encourage every shopper to take advantage of their rewards while also providing our savviest customers with fun, digital resources to spread the word and teach their friends and family to stop 'trashing' their ExtraBucks(TM) rewards."

For more information on how the ExtraCare Rewards program works, or to enroll, customers can visit http://www.cvs.com/extracare. Follow CVS/pharmacy on Twitter at http://twitter.com/CVS_Extra to learn about upcoming promotions and to receive exclusive deals and insider scoop.

About CVS/pharmacy

CVS/pharmacy, the retail division of CVS Caremark Corporation (NYSE: CVS), is America's leading retail pharmacy with more than 7,200 CVS/pharmacy and Longs Drug stores. CVS/pharmacy is committed to improving the lives of those we serve by making innovative and high-quality health and pharmacy services safe, affordable and easy to access, both in its stores and online at CVS.com. General information about CVS/pharmacy and CVS Caremark is available at info.cvscaremark.com.

Press Contact: Erin Pensa
CVS/pharmacy
T: 401.770.4786
E: EPensa@cvs.com

SOURCE CVS/pharmacy