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Ready, Set, Scan: Stop & Shop Launches Scan It! Mobile App

Stop & Shop launches Scan It! Mobile, the first in-store supermarket mobile application that allows customers to shop, tally and check out through their mobile phone. (Photo: Business Wire)

Stop & Shop is the first supermarket company in the United States to offer a mobile, in-store shopping experience where customers can shop, tally and check out through their mobile phones. Scan It! Mobile also provides shoppers with personalized offers based on each customer's past purchasing history. A natural transition from the in-store handheld Scan It! device, the mobile app provides another option to customers interested in using this innovative technology.

"It's about customer choice," said Mark McGowan, president, Stop & Shop New England Division. "We've received tremendous feedback on our Scan It! technology because it allows customers to simplify their shopping experience - from tracking their budgets while they shop to reducing their time in store. We understand that mobile apps are changing the way consumers shop and are excited to be the first supermarket company in the United States to offer this option to customers."

Currently, Scan It! Mobile is being piloted in three Stop & Shop stores in Massachusetts: 65 Newport Ave., Quincy, Mass.; 300 Grove St., Braintree, Mass.; and 129 Samoset St., Plymouth, Mass. When the pilot is complete later this year, Stop & Shop will evaluate timing to roll out the app throughout more stores across the chain in 2012.

The Scan It! Mobile software was developed in partnership with Modiv Media, a mobile marketing solutions company based in Quincy, Mass. For media inquiries, in-store demos and interviews with Stop & Shop or Modiv representatives, please contact Anne Moulin at amoulin@webershandwick.com.

Grocery Store of the Future: Stop & Shop's Technology Milestones

Scan It! Mobile is the latest in a suite of innovative shopping solutions offered by Stop & Shop. From the introduction of self check-out aisles in 1999 to the pilot of handheld scanners in 2007, the company is dedicated to simplifying the shopping experience by providing a variety of options for its customers at every touch point. Below is a list of technological milestones achieved over the last 12 years:

• 1999 - Self check out piloted in four stores; rebranded to Check It! in 2007 and now featured in more than 350 Stop & Shop stores
• 2003 - Shopping Buddy, a tablet attached to the shopping cart, piloted in three stores
• 2006 - Delivision, an in-store kiosk to pre-order deli items piloted in 10 stores. Delivision was rebranded to Order It! in 2007 and is now available in more than 360 stores
• 2007 - Scan It! and Weigh It! were launched. Scan It! was the next evolution of Shopping Buddy which provided shoppers with a smaller handheld device to scan items and receive personalized offers. Weigh It! self-service scales in produce launched to complement Scan It! handhelds. Scan It! and Weight It! are now available in more than 250 stores
• 2011 - Scan It! Mobile piloted in three Mass. stores; expanded rollout 2012

About Stop & Shop

The Stop & Shop Supermarket Company LLC employs nearly 62,000 associates and operates more than 390 stores throughout Massachusetts, Connecticut, Rhode Island, New Hampshire, New York, and New Jersey. The company helps support local communities fight hunger, combat childhood cancer, and promotes general health and wellness - with emphasis on children's educational and support programs. In its commitment to be a sustainable company, Stop & Shop is a member of the U.S. Green Building Council and EPA's Smart Way program; has been awarded LEED (EB) certifications for 50 of its existing stores; and has been recognized by the EPA for the superior energy management of its stores. Stop & Shop is an Ahold company. To learn more about Stop & Shop, visit www.stopandshop.com.

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Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6786310&lang=en

Stop & Shop Supermarket Company
Suzi Robinson, 617-774-4434
suzi.robinson@stopandshop.com
or
For Stop & Shop
Anne Moulin, 617-520-7126
amoulin@webershandwick.com