Published: July 07, 2011
BULLETT Media Welcomes Chief Brand Officer, Carrie Rosten
NEW YORK - (BUSINESS WIRE) - Today, BULLETT
Media, a 360-degree "transmedia"
company producing innovative, collaborative content, happily announces
Carrie Rosten as its new Chief Brand Officer. Rosten will lead new sales
and interactive marketing initiatives for BULLETT.
Rosten has an extensive background in branding,
marketing
and promotion.
She will work closely with the creative team to develop new revenue
models for BULLETT's
key platforms, setting the company up to lead the evolving media
paradigm with compelling video,
print,
web
and upcoming e-commerce capabilities.
"We are thrilled to welcome Carrie into our BULLETT
family," Idil Tabanca, BULLETT's
Editor-in-Chief, said. "Upon meeting Carrie, her passion, vision and
dedication immediately stood out. I look forward to working with her to
further develop the BULLETT
brand and to expand each platform under the BULLETT
Media umbrella. Carrie brings courageous strategy and humbling
expertise to the position, and she will undoubtedly be an excellent
Chief Brand Officer."
BULLETT
speaks to an independent, trendsetting audience with a refined aesthetic
and global perspective. Identifying emerging trends, brands and news, BULLETT
is leading a new cultural conversation. Bullettmedia.com
uncovers and spotlights novel, innovative projects from both established
and emerging creatives. Daily coverage curates an array of bold,
engaging works in music,
fashion,
film
and art.
BULLETT
TV showcases innovative shorts, daring documentaries and our
favorite videos from select partners. BULLETT
also produces original short and long form videos about music, fashion,
art and design.
Prior to joining BULLETT
Media, Rosten served as the Vice President of Integrated Marketing
for Here
Media (Out
and The
Advocate). She has worked in marketing, branding and promotion for
prominent media brands, including BlackBook
Media Corp., W
and O:
The Oprah Magazine. Rosten is also the author of young adult
novel, Chloe
Leiberman (Sometimes Wong), and earned a BA in English
Literature from UCLA.
About BULLETT
BULLETT
Media is a print and interactive "transmedia" company that
curates bold, engaging fashion, art, film and music for young,
international tastemakers. Its flagship medium, BULLETT
Magazine, an art and fashion quarterly, launched in winter 2010 and
is currently available in twelve countries.
Through cinematic visuals, deeply personal interviews and storylines
often co-created by the subjects, BULLETT
transcends and redefines mainstream media. For more information, visit www.bullettmedia.com

BULLETT Media
Elana Kopstein and Hannah Lathan, 803-464-4804
hannah.lathan@bullettmedia.com
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