NEWS

WIRES

OTHER

Newspaper National Network LP Selects the Mocean Platform for Its Mobile Offering

Best of Breed Mobile Ad Serving Platform to Deliver Scalable Mobile Solutions for NNN's National Blue-Chip Advertisers to Reach Leading Local Sites

Mocean Mobile (www.moceanmobile.com), the standard in mobile ad serving, today announced a multi-year agreement with the Newspaper National Network LP (NNN) to give national brand advertisers unlimited potential to reach and engage with consumers on the leading national network of local media.

After conducting a lengthy vetting process, the NNN selected Mocean Mobile as its solution to serve local media across all mobile platforms, including smartphones, tablets, in-application or mobile Web. Mocean Mobile provides NNN with the state of the art infrastructure required to execute the rich media campaigns advertisers want at a national scale, capitalizing on mobile's unique ability to target local audiences.

"We are confident that Mocean Mobile's robust technology platform and enhanced targeting capabilities, coupled with NNN's innovative sales solutions, will enable national advertisers to maximize the local benefits of mobile, with scale," said Doug MacDonald, Vice President, Digital for the NNN.

Working with national blue-chip advertisers who want to fully engage with mobile users, the NNN will utilize the Mocean ad serving platform's full support of all types of rich media campaigns to offer marketing partners custom ad solutions that are both unique and of high value. To that end, Mocean Mobile boasts deep integration with all of the major rich media providers in mobile advertising.

"The NNN has been leading the way making local newspapers national through marketing campaigns that speak to their audiences in print and digital -- and now they'll extend that to mobile," said Tony Nethercutt, GM North America for Mocean Mobile. "We're excited to have the NNN's national advertising partners and publisher affiliates take advantage of Mocean Mobile's flexible, turnkey solution."

About Mocean Mobile
Mocean Mobile created the first technology platform that streamlines publishers', developers' and app stores' mobile revenue opportunities by giving them the ability to serve display ads to all mobile devices including smart phones, tablets and netbooks. Mocean Mobile integrates with the top rich media technology platforms to ensure that publishers have capabilities to run the most engaging and comprehensive creative ad units on their mobile sites. By integrating with the majority of 3rd party networks and agency side ad servers like DART and Atlas, Mocean Mobile combines state of the art direct sales campaign management with ad network mediation for the mobile world. Created in 2009, Mocean Mobile is led by a team of advertising and media veterans from Google, DoubleClick, Yahoo, and AdMob, with more than 100 years of collective experience in online and mobile advertising. It operates under parent company Mojiva Inc., which has a total of $10 million venture funding from Pelion VP and Bertelsmann Digital Media Investments.

About NNN
Newspaper National Network LP (NNN) is the leading national network of local media. NNN encompasses 9,000 print newspapers, local online, mobile, tablets, free-standing inserts, Hispanic/other niche publications, weekly and suburban papers. As a "one-stop point of contact" for national advertisers, NNN creates and delivers innovative, scalable advertiser solutions. NNN is dedicated to strengthening brands, improving efficiencies, and increasing advertiser return on investment. With over 15 years of experience, NNN maximizes the local market connection, on a national scale, at no cost to advertisers.

NNN is a private partnership owned by 25 of the largest U.S. newspaper companies: Tribune, Advance, Gannett, New York Times Company, McClatchy, Hearst, MediaNews, Washington Post, Philadelphia Media Networks, Chicago Sun Times, Belo, Cox, Minneapolis Star Tribune, Newsday, Journal Sentinel, Freedom, Lee Enterprises, E.W. Scripps, The St. Petersburg Times, The Buffalo News, Media General, Pittsburgh Post-Gazette, Omaha World-Herald and the Newspaper Association of America.
NNN is headquartered in New York, with offices in Chicago, Los Angeles and San Francisco. More information about NNN can be found at www.nnnlp.com.