Published: July 07, 2011
Top Cosmetic Dermatologist, Dr. Oscar Hevia, Commends Fair-Skinned Celebrities
MIAMI - (BUSINESS WIRE) - Millions of impressionable teens and young adults look to popular
personalities in entertainment for the latest trends, but with the cast
of the hit TV show "Jersey Shore" glorifying and obsessing over being
constantly tan using tanning beds, they disregard the dangers associated
with the activity, creating a false sense of safety in these young minds.
Dr. Oscar Hevia, a revered cosmetic dermatologist, commends the
Hollywood elite, including Kristen Stewart, Nicole Kidman, Scarlett
Johansson, Anne Hathaway and Taylor Swift, who seem to have retreated
from the once necessary accessory of being "tan." As they opt for their
natural skin coloring even if they are fair-skinned, these individuals
serve as excellent examples for achieving a natural glow that only comes
from skin that has been cared for by proper cleansing, moisturizing and
continuous protection.
When it comes to deciding whether to tan or to go sans-tan, young sun
worshipers often do not consider the future harmful consequences of
stepping into a tanning booth or laying for extended hours in the sun.
They have not anticipated such affects as the hardening of the skin
which results in the "leather" look, or the tangible scare of skin
cancer.
According to research by the Skin Care Foundation, "Melanoma is now the
most common form of cancer in young adults 25-29 years old, and the
second most common form of cancer in adolescents and young adults ages
15-29."
"The concern of skin cancer from UV rays and tanning beds is genuine,"
states Dr. Hevia, Founder of Hevia Cosmetic Dermatology. "Having one of
the nation's leading skin cancer physicians, Dr. Cohen, on staff at the
clinic allows our clientele to have access to his expertise and
screenings on a regular basis."
Hopefully with Hollywood changing the image of what "beauty" is, many
more young women and men will begin to feel more comfortable with their
natural coloring, and won't feel the pressure to damage their skin by
stepping into the tanning booth.

Brand
Mary Vail, 702-289-2225
mary@brandltd.com
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