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AMC Theatres Invites Moviegoers to Take the ETX Challenge at AMC NorthPark 15

ETX was introduced in theatres across the country last year, including AMC NorthPark 15. The premium format offers moviegoers state-of-the-art sound quality. In addition to a screen that's 20-percent larger, ETX delivers sound through a whopping 13 different speakers, ideal for the sounds and effects of action movies. ETX's brilliant sound clarity evokes every whisper and subtle effect. ETX sound surrounds the movie watcher on all sides, bringing them ever closer to the action.

Through the end of August, if a guest is not completely satisfied that ETX delivers crystal-clear sound and a better experience, he or she can visit the guest services station after the movie to receive a refund of the premium experience charge. As an added incentive, any guest who sees an ETX movie in July can enjoy a fountain drink for just $1 when seeing an ETX movie in August.

"ETX isn't just about loud, it's about clear," said Stephen Colanero, chief marketing officer at AMC Theatres. "We've selected only those movies that become even more impactful when shown in ETX format. We've received strong reviews from guests who experienced ETX, and we wanted to make an offer to all guests, encouraging them to try it out. We're confident they will immediately notice the difference when they see these great movies in ETX."

The summer's line-up of ETX movies includes highly anticipated movies like HARRY POTTER AND THE DEATHLY HALLOWS - PART 2, CAPTAIN AMERICA: THE FIRST AVENGER and COWBOYS & ALIENS.

The ETX Challenge runs through the August 31, 2011. For more information, please visit www.amctheatres.com/northpark.

About AMC Entertainment Inc.

AMC Entertainment Inc. delivers distinctive and affordable movie-going experiences in 360 theatres with 5,128 screens across the United States and Canada. The company operates 24 of the 50 highest grossing theatres in the country, including the top three. AMC has propelled industry innovation and continues today by delivering premium sight and sound, enhanced food and beverage and diverse content. www.AMCTheatres.com.

AMC Theatres
Ryan Noonan, 816-480-4724
rnoonan@amctheatres.com