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el Jimador Launches Contest for "Real" Soccer Fans to Win a VIP Trip to the 2011 MLS All-Star Game

LOUISVILLE, Ky., July 6, 2011 /PRNewswire/ -- el Jimador, 100% blue agave tequila, announced today the launch of its soccer-themed consumer experience. The brand invites passionate and enthusiastic soccer fans to "Like" the el Jimador Facebook page and answer the question "What Makes You A 100% Real Soccer Fan" for a chance to win a VIP trip to the 2011 AT&T MLS All-Star Game on July 27, alongside three friends.

The person with the most creative story about being a true soccer fan will be selected on July 14 by a panel of judges. The winner will be treated like soccer royalty with VIP seating at the much anticipated match between the MLS All-Stars and Manchester United, as well as spend a night in Manhattan at a grand hotel. Winner and guests 21 and older must be available for travel on July 27-28, 2011.*

As the official tequila sponsor of the MLS, U.S. Men's and Women's National Teams and the annual U.S. Tour of the Mexican National Team, el Jimador Tequila will be active in a variety of the teams' activities' throughout the year, including an event on July 24, National Tequila Day, at MLS Headquarters which will be open to consumers and media alike.

For more information on el Jimador's sponsorship and consumer experience, please visit the brand's Facebook page at http://www.facebook.com/eljimador.

*No Purchase Necessary. Must be at least 21 years old. Void in CA and where prohibited. See Official Rules for Details.

About el Jimador Tequila

From Casa Herradura, established in 1870, el Jimador is a premium, authentic 100 percent agave tequila that captures the spirit of real tequila. The name el Jimador honors the men who harvest the locally grown agave with great pride and care. Since its introduction in 1994, el Jimador has become the No. 1 selling tequila in Mexico. To learn more about el Jimador, visit www.eljimador.com.

About Brown-Forman

Brown-Forman Corporation is a diversified producer and marketer of fine quality beverage alcohol brands, including Jack Daniel's, Southern Comfort, Finlandia Vodka, Tequila Herradura, el Jimador Tequila, Canadian Mist, Korbel California Champagnes, and Sonoma Cutrer wines.

Please enjoy Mexico's #1 selling(* )tequila in moderation.
Alc. 40% by Vol. (80 proof) Tequila imported by Brown-Forman, Louisville, KY ©2009

*Nielson/ISCAM FM09

SOURCE el Jimador Tequila