Published: July 06, 2011
Hospitals and Clinics Across the U.S. Are Taking Advantage of Avvo.com to Help Their Doctors Attract New Patients Online
SEATTLE - (BUSINESS WIRE) - More than 10,000 physicians from hospitals and medical clinics across
the United States have already claimed their profiles on Avvo (www.avvo.com),
the world's largest online directory for doctors and lawyers. Avvo
provides a simple way for hospitals to quickly and easily claim the
profiles of doctors within their organization using the website's Group
Claim capability.
Prestigious hospitals and clinics including Nationwide Children's
Hospital, LifeBridge Health, Group Health, Greenville Health System,
Pacific Medical Centers, Seattle Cancer Care Alliance, Neonatology
Associates, Orthopedic Physician Associates, the Mayo Clinic and many
others have already taken advantage of this free marketing and
prospecting tool that instantly puts their doctors in touch with
hundreds of potential new patients in their area.
Karyn Beckley, Vice President of Marketing and Administrative Services
at Pacific Medical Centers, said that the physicians in their group
practice have reaped benefits as a result of claiming their online Avvo
profiles: "Avvo's Group Claim is a good tool to help our physicians
connect with new patients and referring doctors, manage their online
reputation, and grow awareness for their credentials and specialty
areas. It's been helpful in terms of our doctors becoming more
accessible and visible in the community."
"Avvo already provides an easy, free way for every physician in the U.S.
to have a comprehensive online profile that showcases their medical
career and accomplishments - that's a strong marketing tool for any
working doctor interested in furthering their reputation with patients
and other medical professionals," said Mark Britton, founder and CEO of
Avvo.com. "Now with our hospital Group Claim capability, hospitals and
clinics can help the doctors within their group 'own' their online
profile - and in turn broaden awareness for their facility. It's a
win-win for physicians and for hospitals."
Now that more and more people are researching their medical issues
online, it's important for hospitals to ensure that the online profiles
for every doctor in their organization are as complete as possible on
Avvo. Doctors are busy and often don't have to time to keep their online
records updated. Profiles for more than 800,000 U.S. physicians already
exist on Avvo - they simply need to be claimed.
With Avvo's Group Claim program, hospitals can claim the profiles for
every physician in their organization-all at once. Not only does this
help ensure that the hospital's information is correct and consistent
for each physician, but it also enables hospitals to help manage the
online reputations of the physicians in their group - and help those
doctors to more effectively attract new patients and referrals searching
on the Web.
Most importantly, claiming a doctor's profile offers the power to
further showcase both his or her proven track record (including
compelling third-party evaluations, peer endorsements, patient reviews
and the doctor's numerical Avvo Rating) - and also provides hospitals
with the opportunity to showcase specifics about their organization.
Additionally, a doctor's profile is "search engine optimized" so that
potential and existing patients - as well as referring physicians - can
more easily find that individual, as well as the hospital that he or she
is affiliated with, on Avvo and on search engines such as Google, Yahoo!
and Bing.
For more information on how to take advantage of Avvo's many ways to
build credibility and share reputation online visit www.avvo.com.
About Avvo
Avvo empowers consumers to handle legal and medical matters with
confidence. Avvo offers a free Question and Answer forum, where
consumers can ask questions - anonymously if need be - and receive
answers from rated doctors and lawyers. Avvo offers free ratings and
profiles for over 90 percent of the practicing lawyers and doctors in
the US, including the industry-leading Avvo Rating, patient and client
reviews and peer endorsements. For each professional, Avvo also
researches and displays their education, work experience, industry
achievements and disciplinary records. Launched in 2007, Avvo is
privately held, with funding from private investors, Benchmark Capital,
Ignition Partners and DAG Ventures. For more information, visit www.avvo.com.

Avvo, Inc.
Megan Olendorf, 206-734-4129
megan@avvo.com
or
CarryOn
Public Relations
Jamie Douglas, 310-363-2772
jamied@carryonpr.com
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