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Maidenform, Inc. Partners with ChannelAdvisor

"The personal attention and expert guidance that we've received from ChannelAdvisor has yielded impressive results," said Nelson Sanchez, e-commerce director for Maidenform. "Our e-commerce business has accelerated to a level that we have never experienced before."

Managing all paid search efforts for Maidenform in the United States and the United Kingdom, ChannelAdvisor's guidance and hands-on efforts have improved Maidenform's overall paid search value by reducing costs and boosting sales.

ChannelAdvisor's Paid Search solution helps retailers like Maidenform avoid costly mistakes by offering keyword performance analysis to eliminate any uncertainties. Evaluating data from click to conversion allows ChannelAdvisor's Services team to bid on the highest performing keywords and increase sales.

"Maidenform is a historical and well-known manufacturer with a great future in e-commerce," said ChannelAdvisor CEO Scot Wingo. "Seeing positive results locally and abroad, Maidenform is well-positioned for greater expansion across new channels as well as internationally. We look forward to continuing our partnership and helping Maidenform build a competitive business online."

Maidenform joins an impressive list of global retailers who are powered by ChannelAdvisor, including some of the largest, most successful retail brands such as Dell, Under Armour, Staples, Crocs, Bed, Bath & Beyond, Jos. A. Bank, Urban Outfitters and more.

For more information on ChannelAdvisor's Paid Search solution, visit: http://www.channeladvisor.com/paid-search/.

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About ChannelAdvisor

ChannelAdvisor is a global e-commerce platform provider that helps retailers sell more online through channels such as marketplaces, paid search and comparison shopping, and with webstores and rich media solutions. Widely respected as a trusted advisor for more than 3,000 top e-commerce brands, ChannelAdvisor calms the chaos of online selling by enabling retailers to submit one inventory feed to the ChannelAdvisor platform where it is translated to fit the specifications of hundreds of e-commerce channels and distributed accordingly. In 2010, ChannelAdvisor managed $2.8 billion in gross merchandise value (GMV) on behalf of retailers of all sizes including Saks, Dell, Brookstone, and more than 30 percent of the Internet Retailer Top 500 online retailers. ChannelAdvisor is headquartered in Research Triangle Park, NC with offices in New York, Seattle, Australia, Ireland, Germany and the United Kingdom. For further information, visit www.channeladvisor.com.

ChannelAdvisor
Delisa Reavis, 919-636-0659
delisa.reavis@channeladvisor.com