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Kodak Gives Away Tickets to Kings of Leon Concerts This Summer on Facebook

While filming the Kings of Leon hit music video "Back Down South," Kodak gifted the 80 fans, who starred in the video and captured exclusive HD videos and photos with new KODAK PLAYSPORT Video Cameras and KODAK EASYSHARE TOUCH Cameras, marking the band's first brand integration into a music video.

Under the direction of Casey McGrath, "Back Down South" was filmed in Tennessee and debuted on Vevo on May 31. The making-of the Kings of Leon music video documentary, streaming now at www.Facebook.com/Kodak, premiered first, before the worldwide debut of the "Back Down South" music video, exclusively for Kodak's Facebook Fans.

"We were thrilled to be a part of this experience and to help provide Kings of Leon fans with the ultimate fan experience," said Phil Scott, Vice President of Marketing, Digital Capture and Devices, Kodak. "The most exciting part about this collaboration was allowing each of the fans to share their experiences with their social networks, like Facebook. Making content sharing easy is what Kodak is all about, so this integration was a natural fit between Kodak and Kings of Leon."

The cameras used by fans and band members include the KODAK PLAYSPORT Video Camera and KODAK EASYSHARE Touch Camera:

    --  The next generation of the popular and award-winning KODAK PLAYSPORT
        Video Camera is designed with adventurous lifestyles in mind - in
        addition to being waterproof up to 10 feet, it is now shockproof and
        dustproof. It shoots up to 1080p full HD video or 5 MP stills, and with
        the press of the Share Button, consumers and fans can easily share
        content with their social network.

    --  The newest addition to Kodak's Digital Camera portfolio is the KODAK
        EASYSHARE Touch Camera. With a 5X wide-angle SCHNEIDER-KREUZNACH Optical
        Zoom Lens and 3-inch high-resolution capacitive touchscreen LCD, TOUCH
        also features 720p HD video and 14 MP stills. Like all KODAK Pocket
        Video Cameras and Digital Cameras released this year, the EASYSHARE
        TOUCH Camera boasts the Share Button which allows consumers and fans
        alike to easily share photos and videos with their social network.

About Kodak

As the world's foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.

To learn more, visit www.kodak.com and follow our blogs and more at www.kodak.com/go/followus.

Choose from the widest selection of KODAK Digital Cameras, Pocket Video Cameras and more at http://store.kodak.com.

© Kodak, 2011. KODAK, PLAYSPORT, and EASYSHARE TOUCH are trademarks of Kodak.

SOURCE Kodak