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Panasonic Launches Developer Portal for its VIERA Connect Platform

VIERA Connect provides viewers with a wide line up of applications which run on Panasonic's cutting-edge Application Execution Engine developed with following features which enhance TV viewing experience:

• Cloud-based IPTV service - where applications exists in the cloud, no need to download them on the TV
• Fast startup and ultra-quick response which provides seamless screen transitions on full HD TV
• Rich multimedia expression using three dimensional graphic technology

The newly launched VIERA Connect Developers will use market leading streamlined processes to improve time to market for application developers and media companies. The portal site hosted by Accedo Partner Programs on behalf of Panasonic will further expand the number of attractive applications for VIERA Connect by providing access to VIERA Connect's application program interface (API), technical information, reference code and other assistance required to develop VIERA Connect applications. As a result, VIERA Connect will provide TV viewers attractive content and experiences that fully utilize the large-screen VIERA HDTV.

VIERA Connect, which is available in approximately 100 countries around the world since spring this year, offers a wide range of applications, such as video-on-demand services, music, sports, games, health and fitness, to meet the needs unique to each market. By launching this site, Panasonic will significantly expand its lineup of innovative applications and will provide new TV viewing experience and entertainment in their living rooms.

VIERA Connect Developers Portal:

http://developer.vieraconnect.com/

About Panasonic

Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of 8.69 trillion yen (US$105 billion) for the year ended March 31, 2011. The company's shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE:PC) stock exchanges. For more information on the company and the Panasonic brand, visit the company's website at http://panasonic.net/.

Media Contacts:
Global Public Relations Office
Panasonic Corporation
Tel: +81-3-6403-3040 Fax: +81-3-3436-6766
Panasonic News Bureau
Tel: +81-3-3542-6205 Fax: +81-3-3542-9018
Developer Contacts:
http://developer.vieraconnect.com