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Apple and Microsoft Take Cloud Computing Mainstream

The Bedford Report Provides Equity Research on Apple & Microsoft

Companies are increasingly looking to cloud computing environments in order to accelerate value in business financials and reduce costs. Cloud computing is highly appealing to today's organizations, not only because of its projected cost savings but also because of the cloud's flexibility. The Bedford Report examines the outlook for companies in the Technology Sector and provides stock research on Apple, Inc. (NASDAQ: AAPL) and Microsoft Corporation (NASDAQ: MSFT). Access to the full company reports can be found at:

www.bedfordreport.com/AAPL

www.bedfordreport.com/MSFT

Systems software spending will be boosted by growing interest in cloud computing. It is expected that revenues increase at a mid-single digit rate in 2011, approximately in line with the overall IT industry.

Last month Microsoft officially launched its main entry in cloud-based services for small businesses, Office 365. The Office 365 plan for Small Businesses is optimized for organizations with 25 users or less and includes Office Web Apps, Exchange Online, SharePoint Online, and Lync Online at approximately $6 per user per month.

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Also last month, Apple unveiled its much-anticipated iCloud software. The iCloud is a complete suite of services that automatically allows Apple product users to store and retrieve applications in the cloud. The iCloud service will go into effect this fall and if you did not buy your music from iTunes you will have to pay roughly $24.99 a year to transfer your music. Apple CEO Steve Jobs says the iCloud will replace the personal computer as the central hub of people's digital lives. Jobs argues that relying on the PC no longer works now that millions of people have multiple devices, each with photos, documents, songs, phone applications and other files.

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