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Field & Stream Fishing Launches New iOS Release

Field & Stream Fishing is an exciting, arcade game that breaks the mold of existing slower-paced fishing titles with a focus on fast-paced angling action. Its flick motion casting and wily fish population give every player a chance to hone their skills and haul in the big ones.

This latest update gives fans of Field & Stream Fishing several major upgrades to the popular game including Apple Game Center support, beautiful high resolution fish, backgrounds and menus for Retina displays and purchasable lures. It will also include an exciting new lake to fish - Robber's Cave, Oklahoma. Robber's Cave comes with new fish, additional quests and achievements that will keep fishing fans busy for hours.

Rich social networking features have been built in that let players post their achievements to Facebook and global leaderboards. Players can also be notified of how well their friends are fishing the very same spot.

"It is fun to tell a fish story, but it's more fun if you can prove it in real time," said Mark Stephen Pierce, CEO of Super Happy Fun, Fun, Inc. "With version 2.0, players have many more reasons to light up the leaderboards with bragging rights on every monster catch."

Field & Stream Fishing, in partnership with Bonnier Corporation, was originally released with fifteen fishing spots across three famous fishing locations - Whitebear Lake, Minnesota, Lake Amistad, Texas and Kanai River, Alaska. The game now includes Torch Lake, Michigan, Lake New Melones, California and Robber's Cave, Oklahoma available as downloadable content.

"We've been steadily adding exciting new content to the game for almost a year now," continued Mark Stephen Pierce. "We feel that the game has now gotten big enough that we can afford to give some of it away for free. We want people to come back and we want them to tell their friends."

About Super Happy Fun Fun, Inc.

Super Happy Fun Fun (SHFF) is a leading developer of mobile games, applications and Plug 'n' Play TV Games and was founded in 2001. Headquartered in Austin, Texas, the experienced team, led by video game veteran Mark Stephen Pierce, SHFF creates and delivers some of the best interactive entertainment, including the classic Return to Dark Castle, the award-winning Tilt-A-World and iPhone titles Big Buck Hunter Pro , Snowboarding TnT, Star*Burst and Ace Yeti Trapper. For more information, please visit www.superhappyfunfun.com, or follow us on Twitter at twitter.com/shff, or Facebook at facebook.com/pages/Super-Happy-Fun-Fun-Inc.

Download art assets for Field & Stream Fishing: http://www.shff.com/games/screenshots/FSFishing/FSFScreens.zip

About Field & Stream

Field & Stream, the World's Leading Outdoor Magazine, is the country's largest enthusiast title and most recognized outdoor publication. Devoted to the complete outdoor experience and lifestyle, Field & Stream (www.FieldandStream.com) gives its readers the knowledge and inspiration to pursue the sports they love. It celebrates the outdoor experience with great stories, compelling photography and sound advice, while honoring the traditions hunters and fishermen have passed down for generations. Established in 1895, Field & Stream is published 11 times per year by the Bonnier Corporation. The Bonnier Corporation (www.bonniercorp.com) is one of the largest consumer-publishing groups in America and the leading media company serving passionate, highly engaged audiences through more than 40 special-interest magazines and related multimedia projects and events.

(c) Super Happy Fun Fun, Inc., 2011, All Rights Reserved.

Super Happy Fun Fun, Inc.
Mark S. Pierce, (512) 349-7877 ext.100
mpierce@shff.com
or
Field & Stream
Amanda McNally, (212) 779-5527
Amanda.mcnally@bonniercorp.com