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Fifth Third Bancorp Announces Compensation Procedures Relating to Purchases of Certain Trust Preferred Securities

Rust Consulting, Inc
P.O. Box 2521
Faribault, MN 55021-9521
866-722-3536

Applicable purchasers are persons who purchased the 8.875% trust preferred securities (the "Trust Preferred Securities" ) of Fifth Third Capital Trust VII (the "Trust" ) after approximately 2:16 p.m. EDT on Monday, May 16, 2011 at a price above the redemption price of $25.18 per Trust Preferred Security and before trading was halted in the Trust Preferred Securities on Wednesday May 18, 2011 at approximately 11:33 a.m. EDT. As described in more detail in the compensation forms, applicable purchasers will be eligible to receive an aggregate cash amount per Trust Preferred Security equal to the amount, if any, that the price the applicable Trust Preferred Security was purchased during the relevant period exceeded $25.18 or, if the purchaser later sold Trust Preferred Securities purchased during the relevant period at a price above $25.18, the payment shall be based on the amount, if any, that the price the applicable Trust Preferred Security was purchased during the relevant period exceeded such sale price. In order to receive compensation, it is necessary that applicable purchasers complete and return the relevant forms and provide the other items set forth in instructions accompanying such forms.

Fifth Third is proactively undertaking this compensation process because the interests of its security holders are important, and the Company regrets any inadvertent harm that may have occurred as a result of the notification process involved with the redemption of the Trust Preferred Securities.

General Information

Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. The Company has $110 billion in assets and operates 15 affiliates with 1,316 full-service Banking Centers, including 103 Bank Mart locations open seven days a week inside select grocery stores and 2,449 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Investment Advisors. Fifth Third also has a 49% interest in Vantiv, LLC, formerly Fifth Third Processing Solutions, LLC. Fifth Third is among the largest money managers in the Midwest and, as of March 31, 2011, had $274 billion in assets under care, of which it managed $26 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at www.53.com. Fifth Third's common stock is traded on the NASDAQ National Global Select Market under the symbol "FITB."

Forward-Looking Statements

This news release contains statements that we believe are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Rule 175 promulgated thereunder, and Section 21E of the Securities Exchange Act of 1934, as amended, and Rule 3b-6 promulgated thereunder. These statements relate to our financial condition, results of operations, plans, objectives, future performance or business. They usually can be identified by the use of forward-looking language such as "will likely result," "may," "are expected to," "is anticipated," "estimate," "forecast," "projected," "intends to," or may include other similar words or phrases such as "believes," "plans," "trend," "objective," "continue," "remain," or similar expressions, or future or conditional verbs such as "will," "would," "should," "could," "might," "can," or similar verbs. You should not place undue reliance on these statements, as they are subject to risks and uncertainties, including but not limited to the risk factors set forth in our most recent Annual Report on Form 10-K. When considering these forward-looking statements, you should keep in mind these risks and uncertainties, as well as any cautionary statements we may make. Moreover, you should treat these statements as speaking only as of the date they are made and based only on information then actually known to us.

You should refer to our periodic and current reports filed with the Securities and Exchange Commission, or "SEC," for further information on other factors, which could cause actual results to be significantly different from those expressed or implied by these forward-looking statements.

Fifth Third Bancorp
Jim Eglseder, (Investors), 513-534-8424
or
Rich Rosen, CFA (Investors), 513-534-3307
or
Stephanie Honan, APR (Media), 513-534-6957