Published: June 27, 2011
Adeptra to Present on Cloud Computing Opportunities for Improved Consumer Communications at APMEA MasterCard Global Risk Summit In Beijing
CTO to discuss strategy for consumer conversations and fraud protection across cloud-based technologies at thought leadership event
The MasterCard Global Risk Management Conference Series is a forum for financial services and fraud security professionals to learn about the latest tools and techniques for minimizing fraud risk and maximizing profitability.
Adeptra is the global market leader in Auto-resolution technology that automates two-way consumer conversations, including fraud detection, across all communication channels, including voice, e-mail, SMS and mobile.
Mr. McGivern will discuss "Cloud Computing: Myths and Facts" and will examine the opportunities that hosted cloud technology presents to financial organizations and consumers. He will also showcase solutions which have secured Adeptra's position as a trusted partner, best practice advisor and supplier to banks and card issuers across the globe. He will present alongside merchant cloud security services specialist Austreme at 3:40 p.m. on Thursday, June 30, 2011.
Tony McGivern said: "The MasterCard conference is one of the highlights in our industry calendar. It's significant for two reasons. First, the unparalleled experience of the attendees and presenters: thought leaders in our industry which gather to highlight the innovations, best practices and rapid progress of techniques to mitigate fraud. Second, the conference is in a key location. Beijing is a vibrant city that has a cultural, educational and historical standing but continues to drive innovation in technology and business. In the past few years, since opening our offices in Sydney, Hong Kong and Singapore, we have seen a tremendous increase in demand for our solutions. I am excited about the opportunity to talk with thought leaders from across Asia, and I look forward to a thought-provoking and engaging event."
With companies looking to minimize costs while still delivering a superior consumer experience, Adeptra's presentation will focus on strategies and technologies that are relevant to cloud computing and demonstrate how automated complex conversations across all channels, in line with consumers preferences and expectations, can be conducted effectively, securely and quickly through deployment over the cloud.
Bill Brown, director of Worldwide Product Strategy for Adeptra, concluded: "Adeptra is able to deliver a unique and innovative platform, specifically tailored for the needs of financial services businesses. The platform offers solutions and capabilities unmatched in the marketplace. Our experienced management team with acknowledged industry thought leadership is already providing intelligent and flexible consumer communications solutions to many of the worlds leading global institutions, enabling rich, secure interactions between financial service providers, their partners, merchants and end customers. Speaking at the MasterCard Global Risk Summit this year is a natural extension of the relationships that we have with customers and partners around the world."
About Adeptra
Adeptra is the global market leader in Auto-resolution: technology that automates key call center interactions to reduce their cost and dramatically increase performance. Applications are fully integrated, industry-specific solutions for business processes such as fraud detection, payment reminders and opt-in marketing.
Distinct from less sophisticated auto-dialer systems, Adeptra combines recorded dialog with state of the art natural language to reach out to individual customers and personally engage with them about important, time-sensitive issues. Adeptra is able to make thousands of customer contacts simultaneously and achieves higher levels of portfolio penetration and produces significantly better results than human agents alone. The resolutions it secures are delivered into clients computer systems for reporting and analysis.
Among its many customers, Adeptra is used by the majority of leading retail banks across EMEA, North America and APAC. It occupies a premium position in the market by continually reinvesting in its technology, operations and service structure. The company's commitment to the highest standards of data security compliance was recently re-confirmed, as Adeptra became the first Interactive Voice Messaging organization to meet both Payment Card Industry Security Standard (PCI DSS) v1.2 and ISO27001 standards on a global basis. For more information, visit Adeptra.com (http://www.adeptra.com).
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Prompt Communications on behalf of Adeptra
PHONE. 617-401-2717
EMAIL: adeptra@prompt-communications.com
Ross McGown
Adeptra
North Sydney, Australia
PHONE. 61 2 9463 9900
EMAIL: rmcgown@adeptra.com
http://www.adeptra.com
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