Published: June 27, 2011
Infogroup Provides Online Business Listing Visibility for Local Splash
OMAHA, Neb. - (BUSINESS WIRE) - Infogroup,
the leading provider of targeted high-value sales and marketing data,
global research, market intelligence and innovative digital engagement
solutions, and Local
Splash, a leading local search engine optimization (SEO) provider
that specializes in getting businesses top listings in map and local
organic search results, today announced an agreement whereby Infogroup
will provide customers of Local Splash with improved online business
listing visibility in the local search community. This agreement extends
Infogroup's position as a leading provider of local business listings
and Points of Interest (POI) data for navigation, local search, and
location-based service (LBS) applications.
Local Splash's customer information will be distributed through
Infogroup's unprecedented network of hundreds of local search partners
and navigation systems including over 90% of in-car navigation devices.
Additionally, customers of Local Splash can meet the growing demands of
consumers searching for rich business content by including details that
Infogroup has in its database such as social-media links, business
descriptions, products and services, keywords, photos, logos and more.
These additional fields from Infogroup offer businesses the ability to
include more information for popular search categories such as: Hotels
(pet friendly, kitchens, shuttle, pool, etc); Restaurants (price range,
dress code, valet parking, etc); Golf Courses (number of holes, caddy
service, private/public, etc); Service Stations (fuel types, diesel
exhaust fluid, electric charging stations, etc); and numerous others.
"We've chosen Infogroup as a key distribution partner because of the
company's superiority in compiling business data for local business
listings management, as well as their broad reach with local search and
navigation partners," said Steve Yeich, CEO of Local Splash.
The alliance with Infogroup will add to the many services Local Splash
clients already receive. As part of its continuous effort to increase
customer satisfaction, and offer the newest, most innovative services,
last month, Local Splash added Twitter and Google Coupons to its service
list, which followed the addition of YouTube videos.
"As consumers continue to search online and on their mobile and
navigation devices, it is imperative for businesses to work with
prominent SEO companies, like Local Splash, to actively manage their
online visibility to ensure their listing appears accurately in local
search results," said Jim DeRouchey, President of Infogroup Licensing.
"Our goal at Infogroup is to provide the most accurate data to achieve
the maximum benefits for both consumers and businesses."
About Infogroup
Infogroup helps companies increase sales and
customer loyalty through our high value data, market intelligence and
innovative digital solutions. We uncover and unlock revenue growth by
enabling our clients - from local businesses to Fortune 100 companies -
to connect and engage with their most valuable audiences millions of
times each day. Infogroup data powers the top 5 internet search engines
and 90% of the GPS systems in North America. Infogroup is also the
exclusive provider of the CNN/Opinion Research Corporation Poll. For
more information, please visit www.infogroup.com.
About Local Splash
Local Splash is part of Relevant Ads,
Inc., and is headquartered in Santa Ana, California. Its proprietary
technology and process secure high local search engine placement for
local businesses and national chains with a local presence. To learn
more about Local Splash and its local SEO services, visit www.localsplash.com.

Infogroup Contact:
Billy Kenny, 402-836-5509
Director
External Communications
E-mail: billy.kenny@infogroup.com
or
Local
Splash Contact:
Michael Orefice, 877-635-6225, ext. 324
Senior
Director of Marketing and
Business Development
E-mail: morefice@localsplash.com
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