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NFL Football Star, Ndamukong Suh, Seeks to Prevent Head Injuries With Endorsement of New Sports Safety Product

OMAHA, Neb., June 27, 2011 /PRNewswire/ -- Last season, Detroit Lions football player, Ndamukong Suh, registered 10 sacks, the most by any NFL Defensive Tackle, 66 tackles, 1 interception and 1 forced fumble - all miraculously without head injuries. This upcoming football season, Suh will be the first NFL football player to take another precautionary step to protect athletes from head injuries by endorsing the new revolutionary Impact Indicator by Battle Sports Science.

The Impact Indicator is designed to measure the G-force and duration of hits sustained by an athlete's head during play. It uses highly sophisticated technology and proprietary software, embedded in a helmet chinstrap, to signal the possibility of a head injury. This revolutionary new product will alert referees, players and coaches to get a player off the field for a medical assessment - maximizing treatment, recovery and possibly preventing subsequent brain injury. In 2011, there will be limited availability of the Impact Indicator and only select sporting goods retailers will carry the product.

Suh, a rookie defensive tackle for the NFL's Detroit Lions, was the number two overall pick in the 2010 NFL draft and the first defensive player to win the 2010 NFL Rookie of the Year award. Following an award-winning college football career, where he was recognized as one of the most decorated defensive players in the history of the sport, he became the first defensive player ever to win the Associated Press College Player of the Year Award, in addition to being a Heisman Trophy finalist and winning multiple other awards.

"We couldn't be more excited to partner with Ndamukong Suh and have him be the first NFL player during the 2011 football season to align with the Impact Indicator," said Chris Circo, CEO of Battle Sports Science. "With the Impact Indicator, Suh is becoming a pioneer in professional football by helping others understand the dangers and importance of early detection for a possible head injury in a player through the use of advanced sports technology."

About Ndamukong Suh

Ndamukong Suh is a defensive tackle for the NFL's Detroit Lions. He played college football at the University of Nebraska at Lincoln, where as a senior, he became one of the most decorated defensive players in college football history winning accolades for his team, conference and on the national level. In 2009, Suh became the first defensive player ever to win the Associated Press College Player of the Year Award, in addition to being a Heisman Trophy finalist and winning multiple other awards including the Outland Trophy, the Lombardi Award, the Bronko Nagurski Award and the Chuck Bednarik Award. Additionally, Suh was named to the NFL's All-Pro Team and voted to be a Pro-Bowl Starter; a feat never accomplished by a rookie defensive player in NFL history.

About Battle Sports Science

Based in Omaha, Nebraska, and founded in 2009, Battle Sports Science focuses on enhancing safety for athletes. The company is dedicated to sports safety; producing products through science, research, innovation and development, and bringing them to market. Additional sports safety products produced by Battle Sports Science include the Battle Shield, DMask, 100MPH Helmet and select TapoutPro products. For more information go to www.battlesportsscience.com.

CONTACT:
Gina McDevitt
Battle Sports Science
(402) 770-4278
gina@lukasmcdevittcommunications.com

SOURCE Battle Sports Science