Published: June 24, 2011
Philadelphia CVB Partners with YourTour to Help International Travelers Plan and Book Their Next Philadelphia Holiday
PHILADELPHIA - (BUSINESS WIRE) - YourTour,
the online travel planning solution and the Philadelphia
Convention & Visitors Bureau (PCVB),
the official organization to promote international tourism for the City
of Philadelphia, announced their new partnership last night in New York
City with the help of Prince Philippe and Princess Mathilde of Belgium. (Photos
available upon request.) YourTour
and the PCVB have agreed to integrate a white label solution of YourTour's
trip planning technology into the website of www.philadelphiaUSA.travel.
This innovative web application will enable international travelers to
build, book and share their customized travel itineraries in and around
the city of Philadelphia. Site is expected to be live this fall.
Pictured: Members of the Philadelphia Convention & Visitors Bureau, DeciZium Inc. and Crown Prince Philippe and Crown Princess Mathilde of Belgium (centered) at a signing ceremony in New York City on Thursday night. (Photo: Philadelphia Convention & Visitors Bureau)
After answering a few basic questions about their trip (like when and
where they want to go), YourTour
users receive an initial tour proposal in just 15 seconds. A detailed
itinerary recommends tourist attractions and hotel accommodations; all
displayed on maps thanks to Google's
cartography tools. Next, users can specify their preferences (budget,
activity types, specific attractions or hotels, etc.) and request an
updated, more personalized tour proposal. Once they get the trip they
want, travelers can book all of their hotels in a single click. They can
also share their itineraries with friends or followers on various social
networks.
The YourTour
decision support system is driven by a sophisticated computation
engine. This tour planning engine takes into account hotel availability
and rates, driving time, attractions' opening days and hours, to create
trip proposals that best suit the individual traveler, from budget to
luxury tours. This one of a kind technology is the fruit of more than
ten years of university research.
DeciZium
Inc., the company's Silicon Valley subsidiary (San Jose,
CA) is responsible for marketing in the US, where YourTour
proves to be particularly useful in planning road trips. Florida, a
major travel destination, is the first American destination to be
featured on the YourTour.com
website. In addition to Philadelphia CVB, YourTour
is also working with the convention and visitor bureau of Rapid City.
About DeciZium Inc.
Created in 2004, DeciZium (DeciZium.com), is a Belgian spin-off company
of the Faculty of Engineering at the University of Mons,
and specializes in decision support technology and services. Its
flagship product is the YourTour solution, which has been
developed thanks to financial backing from the Wallonia Region
(R&D support).
About Philadelphia Convention & Visitors Bureau
Philadelphia Convention & Visitors Bureau (PCVB), www.PhiladelphiaUSA.travel,
a private non-profit membership corporation, is the official Tourism
Promotion Agency for the City of Philadelphia, and the primary sales and
marketing agency for the Pennsylvania Convention Center. The PCVB
competes with its counterparts worldwide for convention and tourism
business. The organization has departments dedicated to the
multicultural, sports, and life sciences markets.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6773388&lang=en

PCVB
Sarah Reese, 215-636-3400
or
DeciZium
SA, Belgium:
Jean-Marc Godart,
Managing Director
+ 32 475 64 80 57
jmgodart@yourtour.com
or
Thierry
Bosser, Managing Director
+ 32 475 27 65 03
tbosser@yourtour.com
or
DeciZium
Inc., USA:
Emmanuel Guisset,
Business Development
+ 1 415 832-9002
eguisset@yourtour.com
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