There's an App for Hats! FaceCake Invites Users to Take Off Their Thinking Caps and Try On Something a Little More Absurd

CALABASAS, Calif. - (BUSINESS WIRE) - It seems like only yesterday we stayed up until 4 a.m. to watch the Royal Wedding guests roll up in their chauffeured cars, clad in finery and... what's that? It's a bird...it's a canoe...it's a...hat?

Mouths agape, we watched as aristocrats paraded positively preposterous protrusions into Westminster Abbey on their crowns (though, strangely, we didn't see any of those). We wanted in! Now, with the Fancy Hats Try-On application created by the good people at FaceCake Marketing Technologies, Inc., it is possible for anyone with a dream and a Facebook account to try-on the hats that stole our hearts, from Sophie Winkleman's satellite-dish concoction to Princess Beatrice's gift-wrapped toilet seat of a headpiece that upstaged Kate Middleton's Alexander McQueen gown.

Using your own photo, you can easily create a royally ridiculous image by adding a hat and even changing your background to one of many opulent settings. Add personalized text and share with friends and family and invite them to create their own - it's easier than getting invited to a royal function.

FaceCake Director of Content and Marketing, Donna Amato, summed it up nicely: "Most of us played princess or prince at some time in our lives, and now we can make that fantasy a virtual reality - except, instead of dressing up in a tiara, we're wearing an industrial-sized chafing dish."

Fancy Hats Try-On is keeping the head dressing fun alive by putting a smile on everyone that dresses up in their own royal topper. You can also don hats from other illustrious royal events such as the Garter Ceremony and the Epsom Derby. Fancy that...more fancy hats!

Find it on Facebook at http://apps.facebook.com/fancyhats.

(Note that the most talked about fancy hat at the Royal Wedding is now benefiting many children in need. Princess Beatrice auctioned off her unforgettable hat for over $130,000 and proceeds from the auction were donated to the Little Bee Initiative, a campaign set up by the princess for UNICEF and Children in Crisis.)

About FaceCake Marketing Technologies, Inc.

FaceCake Marketing Technologies, Inc., is a pioneer and innovator in personalized interactive marketing. FaceCake's proprietary Visual Demonstration System (VDS) allows users to manipulate their own images, with a wide range of image transformation and animation capabilities, to try on and try out various products and services. The VDS in conjunction with the FaceCake patented Mirror Image Marketing solution provides user-specific, highly targeted promotion of products on user images, for unprecedented levels of personalization.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6772703&lang=en

FaceCake Marketing Technologies, Inc.
Donna Amato, 818-519-5433
damato@facecake.com