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Heluva Good!®, Title Sponsor of "Heluva Good! Sour Cream Dips 400," Donates $10,000 to VFW Foundation

Salute to Military Fathers is an extension of the VFW Foundation's Return the Favor campaign, an awareness and fundraising campaign to honor, celebrate and support active-duty military members, veterans and their families. More than 300 military guests were in attendance at Sunday's race thanks to this program.

The check was presented by Miss Sprint Cup Monica Palumbo, and Scott Blake, Sr. Vice President of Operations for Heluva Good!, to VFW Foundation's Dustin Kuhn, Manager of Corporate Relations, and David Prohaska, Deputy Director, prior to the start of the "Heluva Good! Sour Cream Dips 400."

"Heluva Good! is proud to support military fathers and their families through the Salute to Military Fathers program," said Scott Blake, Sr. Vice President of Operations, Heluva Good!. "We are pleased to have the opportunity to honor those who serve our country during this Father's Day weekend, and we're looking forward to a Heluva Good! race."

Heluva Good!, based is Sodus, NY, is returning for the second year as the title sponsor for the June NASCAR Sprint Cup Series race at Michigan International Speedway. As the "Official Dip of Michigan International Speedway," Heluva Good! distributed samples of its new Limited Edition Buffalo Wing Dip to fans throughout race weekend in the Fan Zone.

For more information about the Heluva Good! Sour Cream Dips 400 and the Salute to Military Fathers program, visit www.HeluvaGood.com or www.ReturntheFavor.org.

About Heluva Good!

Heluva Good! brand real sour cream dips, cheeses and condiments have held a reputation for quality and taste for more than 75 years. The Heluva Good! name has been as much a promise as a brand name and dates back to 1925, when Perry Messinger, Heluva Good!'s founder, began making wedges of homemade washed curd cheese in a basement in Sodus, NY. Messinger sold a little, but mostly did it as a hobby. Then one day a traveling salesman stopped in and sampled a wedge. Upon tasting it, he declared, "That's a hell of a good cheese." At that moment, Messinger knew he had something very special. Today, Heluva Good! is part of the HP Hood LLC family of brands. You can now find Heluva Good! products in dairy cases throughout the Eastern, Midwest and Southern United States and all of Canada. For more information, visit www.HeluvaGood.com.

HP Hood LLC
Lynne Bohan, 617-312-6173 (cell)
Lynne.Bohan@hphood.com
or
Sarah Barow, 781-248-4639 (cell)
Sarah.Barow@hphood.com