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Fenway Sports Management Names Olly Dale Senior Vice President, International Sales

Dale, who most recently served as Fulham FC Head of Commercial Operations, will be responsible for guiding the agency's international sales effort and generating advertising, sponsorship and other revenue driving opportunities for Fenway Sports Group owned properties and FSM's sports and entertainment client portfolio. Dale will focus on targeting companies in North, Central and South America, Europe and Asia and report directly to FSM Executive Vice President of Sales Frank Huckabone.

Coming on the heels of FSM's recent exclusive client representation agreements with two of the biggest entities in sports, Liverpool FC and LeBron James, this announcement underscores FSM's commitment to building a global sports sales enterprise that is associated with iconic clubs, brands and teams.

"We've had the opportunity to work directly with Olly and experience firsthand the successful approach he takes to sales, business development and client service and we're thrilled to have him join the FSM family," said FSM Managing Director Billy Hogan. "His extensive international relationships and vast knowledge of the global marketplace will help us continue to drive sales for our properties."

At Fulham FC, Dale was responsible for all club-controlled income and business development and managed internal teams across sponsorship, ticketing, corporate sales, retail, multi-media and international sales divisions. During his tenure, Fulham doubled club-controlled commercial income and achieved a seven-fold growth in sponsorship income, bringing world famous brands to Fulham FC including LG, Nike, FxPro and American Airlines.

"FSM has quickly become one of the world's preeminent sponsorship sales agencies, and I look forward to helping grow its international presence and driving revenue for its impressive client roster including the Red Sox, Liverpool FC, Roush Fenway Racing and NESN," said Dale. "I've had the pleasure of working directly with Sam Kennedy, Billy and Huck and I look forward to joining the FSM team."

Dale began his career in sponsorship sales and event production at Fresh Air FM, Edinburgh's Student Radio Station. He also held positions at marketing agency Biggart Donald; Capital Radio; and EMAP Advertising. Having attended Haileybury College he went on to receive his Masters in Arts at the University of Edinburgh. Dale resides in Teddington, United Kingdom.

About Fenway Sports Management (FSM)

Fenway Sports Management (formerly Fenway Sports Group) specializes in sponsorship sales and brand management consulting, and serves as the global sports sponsorship sales arm of Fenway Sports Group. Since its inception in 2004, FSM has created successful integrated sponsorship programs for the blue chip brands it represents including: the Boston Red Sox, Boston College Athletics, Liverpool FC, LRMR/LeBron James, Major League Baseball Advanced Media, New England Sports Network (NESN), PGA TOUR Playoff event the Deutsche Bank Championship and Roush Fenway Racing. FSM's current and former consulting clients include Athletes' Performance, Dunkin' Donuts, Gulf Oil, JetBlue, Solar Blue, Stop & Shop and Verizon Wireless. FSM operates with an entrepreneurial spirit, and seeks opportunities to create and be involved with a select number of new projects with an eye toward those that are beneficial to its parent Company. In 2010, FSM helped bring the NHL's storied outdoor Winter Classic to Fenway Park, where the Boston Bruins hosted the Philadelphia Flyers and developed Sun Life Frozen Fenway, the first-ever outdoor college hockey doubleheader to take place at the historic Park. That summer FSM also produced Football at Fenway, an international friendly match featuring legendary Scottish Premier League contender Celtic Football Club vs. Sporting, a leading club from Portugal. For more information, visit www.FenwaySportsManagement.com.

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Keith Gainsboro, 857-234-1481
keith@elevatecom.com