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Curian Capital Announces Expansion of Sales Force

The increase, which consists of one External Regional Business Consultant and one Internal Regional Business Consultant for each new territory, will bring Curian's total distribution force to more than 90 sales professionals - one of the largest in the separately managed accounts industry. Curian Capital is the fastest-growing third-party managed account vendor in the industry, according to Cerulli Associates.¹

"The significant territory expansion enables us to share Curian's story with more advisors and increase our presence in the asset management space," said Greg Verfaillie, senior vice president and national sales manager for Curian Capital. "We recognize the path to success does not just require strengthening the relationships we currently have, but also expanding our scope to ensure that more reps are aware of our product offerings and can take advantage of our unique resources."

Curian's new External Regional Business Consultants and their territories are as follows:

• Carl Robinson - West Massachusetts/Vermont/New Hampshire/Maine
• AJ Amos - Tennessee/East Kentucky
• Ben Keith - South New Jersey
• Anthony Ramondo - District of Columbia/Northwest North Carolina/Western Virginia
• Tom Bauer - Southeast Kansas/Southwest Missouri/Oklahoma/Northwest Texas
• Rodger Hoofnagle - Louisiana/East Texas
• Scott Gunderson - North Dakota/South Dakota/Wyoming/Montana
• Dominick McPeake - Oregon/South Idaho
  

The new Internal Regional Business Consultants and their territories include:

• Will Sherrard - West Massachusetts/Vermont/New Hampshire/Maine
• Felicia Lewis - Southeast Kansas/Southwest Missouri/Oklahoma/Northwest Texas
• Jamie Hart - Louisiana/East Texas

Curian will be recruiting for the five remaining internal positions over the next few months, according to Verfaillie. In the interim, internal responsibilities for the balance of the new territories will be assumed by Curian's National Sales Desk.

Curian's distribution efforts now cover 42 territories across the country, compared to 34 at the end of May. The 23-percent increase is a direct result of the firm's success - during the first quarter of 2011, Curian generated $632 million in deposits, up 31 percent over the prior year period. As of March 31, 2011, Curian's assets under management totaled $6.2 billion, up from $5.4 billion at the end of 2010.

For more information about Curian, registered investment advisors, broker-dealers and financial institutions can visit www.curian.com or contact the Curian National Sales Desk at (877) 847-4192.

About Curian Capital

Curian Capital, LLC (www.curian.com) is a registered investment advisor providing innovative fee-based separately managed accounts to financial professionals through a state-of-the-art technology platform. The company has $6.2 billion in assets under management as of March 31, 2011, and is the fastest-growing third-party managed account vendor in the industry.¹

Curian Capital is an indirect subsidiary of Prudential plc (NYSE: PUK), a company incorporated and with its principal place of business in the United Kingdom. Prudential plc and its affiliated companies constitute one of the world's leading financial service groups. It provides insurance and financial services directly and through its subsidiaries and affiliates throughout the world. It has been in existence for more than 160 years and had more than $532 billion in assets under management as of 12/31/10. Prudential plc is not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America.

1. Cerulli Associates, Advisory TPV Leaderboard: 2Q 2010, September 2010.

Curian Capital, LLC
Andrew Silver, 303.224.7542
andrew.silver@curian.com