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DocFinity Re-Stages Corporate Brand

Content Management Pioneer Repositions Itself to Reflect Growth, Change, and Success

DocFinity, a provider of enterprise content management (ECM) and business process management (BPM) software to the insurance, healthcare, higher education, and other industries, has re-staged its corporate brand to reflect its growth and evolution over its 25-year history. The new brand positioning is being supported by a marketing communication program that comprises a new graphic mark; a new website with new features and functionality; new collateral materials; and a new advertising campaign for print and the Web. The announcement was made at the IASA Annual Educational Conference & Business Show at the Gaylord Opryland in Nashville, TN.

"It's a matter of re-casting our strengths for the next 25 years," said Ron Prichard, DocFinity's president. "While we've continued to refine our software and issue new versions over the years, we've established our reputation on stability -- regardless of economic cycles -- and reliable customer service. And we continue to find ways to help our customers solve business problems, which is really what being in our business is all about. Our new graphic identity -- and the evolution it reflects -- will help position us as the enterprise problem-solvers we've become. We've brought ECM a long way from imaging and electronic document management. And we're proud to celebrate 25 years of achievement."

About DocFinity
DocFinity is a product of Optical Image Technology, Inc. (OIT), a developer of business-improving products and services, headquartered in State College, PA. Since 1986, OIT has been creating products and services that improve business performance by providing better information management, enabling better decision-making, improving responsiveness and customer service, and reducing operational expenses. Because of our cultural commitment to our customers, we've also been delivering award-winning support. To learn more, please visit www.docfinity.com, call us at 800-678-3241, or email info@docfinity.com.