Published: May 21, 2011
Rubicon Group Holding to Lead the Design and Development of 184-Acre Themed Entertainment Resort in Aqaba, Jordan
AMMAN, Jordan - (BUSINESS WIRE) - Rubicon Group Holding (RGH), a diversified global entertainment
organization producing innovative digital animated content and
location-based attractions, will design and produce The Red Sea
Astrarium (TRSA), a 184-acre themed entertainment resort located in
Aqaba, Jordan, which, through a license from CBS Consumer Products, will
prominently feature an amazing attraction inspired by the 2009
international hit motion picture, Star Trek. The "Star Trek"
attraction is being creatively developed by Paramount Recreation.
The Signing of the deal for 'The Red Sea Astrarium.' Pictured Left to Right: Bill Lacey, Principal, Callison; Liz Kolodner, Executive Vice President and General Manager, CBS Consumer Products; Charles Myers, Senior Vice President, Paramount Recreation; Randa S. Ayoubi, CEO, Rubicon Group Holding (Photo: Business Wire)
That announcement was made today by Randa S. Ayoubi, CEO of Rubicon
Group Holding, at the Jordanian-American Business Forum, under the
patronage of His Majesty King Abdullah II of the Hashemite Kingdom of
Jordan, in a special signing ceremony attended by business leaders from
Jordan and the United States.
TRSA, which will look to the future to celebrate the heritage of the
region's past civilizations, will generate employment for more than 500
high-skilled workers in the local community, with RGH facilitating the
training for these key jobs, as well. The themed entertainment
destination will serve as a model for "green energy," incorporating
state-of-the-art renewable technologies throughout the facility, and
hosting a "future" pavilion where businesses, students and attendees can
learn about alternative energy sources ranging from solar and wind
energy to greywater harvesting. The project, a milestone in the
development of tourism in Jordan, will provide a progressive and
entertaining "celebration" of the region's culture and heritage.
From a stunning location in the coastal town of Aqaba, TRSA features
classic story telling combined with immersive entertainment experiences
to bring about a world-class leisure adventure. Capturing the rich
history of the surrounding area, this wondrous attraction draws from
Nabatean, Babylonian, British and Roman influences to provide an
incomparable adventure. With an impressive array of technologically
advanced attractions, five-star accommodations, captivating theatrical
productions, nighttime spectacles and unique dining and shopping, The
Red Sea Astrarium offers something for everyone.
To complete the chronological spectrum with a futurist perspective, RGH
has joined with CBS Consumer Products and Paramount Recreation to create
a stunning Star Trek-themed center that will deliver a variety of
multi-sensory 23rd-century experiences, culminating with a state-of-the
art space-flight adventure that takes real-time immersive entertainment
experiences to bold new heights. This exciting, world-class attraction
will serve as the cornerstone of the TRSA sector's world of tomorrow.
This will mark the iconic property's first themed entertainment venue
outside the United States.
The Red Sea Astrarium is sure to become a family destination, attracting
visitors from the 350 million residents across the Middle East and fun,
leisure as well as thrill seekers from all over the world.
Architectural firm Callison has been engaged to work with Rubicon Group
Holding and its team of visionaries, including Paramount Recreation and
CBS, to master plan and create a world class destination resort.
"TRSA will be a destination showcase in an extraordinary part of
Jordan," said Ms. Ayoubi. "The opportunity to lead the design on such a
remarkable project and to work with such world class partners as CBS and
Paramount is a dream-come-true for the entire RGH family. We are
honored, elated, and proud to have our Themed Entertainment team in
charge of moving this project forward."
"At its core, Star Trek is about bringing worlds together
and about a profound hope for the future," said Liz Kalodner, EVP and
General Manager of CBS Consumer Products. "We are proud to bring such a
unique, interactive Star Trek property to this part
of the world to be a part of Jordan's future."
(c) 2011 Paramount Pictures Corporation. TM & © 2011 CBS Studios Inc. STAR
TREK and related marks and logos are trademarks of CBS Studios Inc. All
Rights Reserved.
About Rubicon Holding Group
Rubicon Group Holding (RGH) is a global entertainment organization
devoted to the development and production of digital CGI & traditional
2D and 3D animated television, film, Web-based and mobile content; the
realization of themed entertainment experiences; the production of
digital education and professional development resources; the creation
of video games and Web-based applications; and the merchandising of
entertainment brands through licensed consumer products.
Led by Randa S. Ayoubi, Chief Executive Officer, Rubicon employs over
300 employees in four locations - Jordan (Amman), the U.S. (Los
Angeles), the Philippines (Manila) and the United Arab Emirates (Dubai)
- and has established itself as a leading creative force for the design,
production and distribution of compelling entertainment and instructive
media across multiple delivery platforms.
About CBS Consumer Products
CBS Consumer Products manages worldwide licensing and merchandising for
a diverse slate of television brands and series from CBS, CBS Television
Studios and CBS Television Distribution, as well as from the company's
extensive library of titles, Showtime and CBS Films. Additionally, the
group oversees online sales of programming merchandise. For more
information, visit www.cbsconsumerproducts.com.
*Source: ME
NewsWire
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Rubicon Group Holding
Barry Stagg, +1 (310) 880-3193
barry.stagg@rubiconholding.com
or
Limelight
PR
James Holmes, +971 (0) 501142216
james.holmes@limelightprme.com
or
Russel
Public Relations
John Russel, +1 (818) 561-5072
jrussel@russelprla.com
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