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Glaswegian Man to Star in tombola bingo's Second National TV Campaign

SUNDERLAND, ENGLAND, May 18, 2011 /24-7PressRelease/ -- Alex Mortimer aged 28, from Rutherglen, Glasgow starred in the original season of Emmerdale bumpers created by tombola.co.uk which launched the sponsorship activity in November 2009. He also made it through recent auditions to feature in the new series of sponsorship bumpers for Emmerdale, which again stars real online bingo players by the UK's number one online bingo site, tombola.co.uk. The new sponsorship bumpers launched last week on ITV1.

The sponsorship deal includes broadcast sponsorship on ITV1, ITV2 and ITV3, online sponsorship at http://www.itv.com/emmerdale, interactive sponsorship, mobile interactive bumpers and licensing.

It means Alex, who works as an early years worker within the local authority' and better known on tombola.co.uk as 'am100other' could be seen on Emmerdale for the next 12 months, regularly exposing him to audiences of more than seven million people across the UK.

In all, twenty-five tombola.co.uk players took part in a three day fly-on-the-wall documentary style filming. Each individual will appear in up to 21 bumpers and will feature as the main star in at least one of the bumpers for a few seconds, either at the start or end of the show or between breaks on one of ITV's most popular TV shows.

The idents or 'break bumpers' were filmed in March in Cornwall including the pretty coastal town of Looe, Truro and Newquay which is famous for its beaches. tombola.co.uk, which is officially the UK's most popular online bingo site, put an appeal on its website for players to be a part of their sponsorship deal. Players enjoyed a range of activities on the beach, deep sea fishing, a pasty making lesson, quad biking, and a balloon ride.

Alex said: "I was really pleased tombola picked me to appear in their ads again. I was so excited."

He added, "The children love to see me on television and think I'm a bit of a celebrity!"

Head of Marketing at tombola.co.uk, Dawn-Elizabeth Howe said: "These ads have the same creative format as the previous ads on the Emmerdale show. We had great feedback as the warmth and fun the players have together comes across brilliantly in the final bumpers and it really reflects what tombola is all about. So when we decided to produce new ads we knew we wanted to repeat much of the existing look and feel. This time, we have pushed the boat out - literally by taking the players deep sea fishing and also up in a hot air balloon! They've had a great time and we have some great ads so everyone's happy!"

Every week, GBP4m is won in cash prizes on tombola. Howe added: "Sponsoring Emmerdale, one of ITV's leading brands, is a significant opportunity for tombola.co.uk. The show's reach, the affection in which it's held, and its values of drama, fun and community make it the ideal partner for the tombola brand."

You can see all the players chosen for the bumpers and play bingo online at http://www.tombola.co.uk.Media information: Christian at Quay2 Media on 0191 296 6800