NEWS

WIRES

OTHER

PR*Bar to Develop Team USA Performance Nutrition Bars in Consultation With U.S. Olympic Committee Sports Dietitians

The agreement will mark the first time USOC sports dietitians will consult with a nutrition bar company to help create a product based on collective input. PR*Bar's line of Team USA performance nutrition bars, as well as PR*Bar's U.S. Olympic-branded nutrition bars, will be available at retail in mid-2011.

"We are thrilled to welcome PR*Bar into the U.S. Olympic Family of licensees," said USOC Chief Marketing Officer Lisa Baird. "Our athletes work hard each and every day to be at their peak performance, and having easy access to Team USA performance nutrition bars will help them power their bodies for training and competition. In addition, fans who purchase PR*Bars will also be helping to support America's athletes by financially contributing to their Olympic and Paralympic journeys."

PR*Bar's Team USA performance nutrition bars will be available to U.S. Olympic and Paralympic hopefuls at the U.S. Olympic Training Centers in Colorado Springs, Colo., Chula Vista, Calif., and Lake Placid, N.Y., and at the Olympic and Paralympic Games. PR*Bar is the official performance nutrition bar licensee of the USOC, the U.S. Olympic Team and the U.S. Paralympic Team.

"It's an incredible honor to be part of the U.S. Olympic and Paralympic Family, and we look forward to introducing our new line of Team USA performance bars," said Bill Logue, co-founder and CEO of PR Nutrition. "Moreover, we are happy that the Team USA bars, as well as our PR*Bar family of products, will provide proceeds to support U.S. Olympic and Paralympic athletes."

This licensing agreement augments the USOC's strategy to build a long-term, competitive licensing platform. No other sports licensing business covers the breadth of channels and product segments that offer retailers and fans a chance to proudly show their support of Team USA.

About PR*Bar

PR*Bar is the leader in adaptive nutrition bars. PR*Bar's adaptive Fastburn formula eliminates hunger, increases mental focus, and optimizes performance by controlling blood sugars and using body fat for fuel. From elite to everyday athletes, to moms on the go, diabetics and those looking to increase overall performance, controlling blood sugar is the key. By controlling blood sugars, PR*Bar's all natural, gluten free, awesome tasting product eliminates hunger while using body fat to fuel daily activities and allow everyone to set their own personal record. PR*Bar is a privately-held company based in Carlsbad, Calif. For more information go to www.prbar.com or call 1.800.397.5556. You can also find us on Twitter @prbars or on Facebook (www.facebook.com/prbar).

About the USOC

The USOC is recognized by the International Olympic Committee as the sole entity in the United States whose mission involves training, entering and underwriting the full expenses for the U.S. teams in the Olympic, Paralympic, Pan American and Parapan American Games. In addition to being the steward of the U.S. Olympic Movement, the USOC is the moving force for support of sports in the United States that are on the program of the Olympic, Paralympic, Pan American and Parapan American Games.

For more information, please contact USOC Communications at (719) 866-4529 or visit www.TeamUSA.org. Follow us on Twitter and Facebook.

Kel & Partners
Meagan J. Shaffer, 617-904-9393 x128
meagan@kelandpartners.com