Published: April 21, 2011
Toshiba Celebrates Earth Day with Wide Range of Activities for the Whole Family in April
NEW YORK - (BUSINESS WIRE) - Toshiba America, Inc. is proud to announce that it is the official
consumer and digital electronics partner of Earth
Day New York 2011. The company has scheduled exhibits and activities
for the whole family. Toshiba's Earth Day plans reflect the company's
global commitment to the environment, a year-round effort that
encourages people to get involved in activities that contribute to
helping the environment and creating a sustainable society.
In addition to featuring an exhibit of innovative products and new
technologies, Toshiba will also showcase the creativity and imagination
of local students, who will present their award-winning eco-related
projects.
Ten Free Electronic Waste Recycling Events
For the second in year in a row Toshiba has partnered with Panasonic and
the Lower East Side Ecology Center (LESEC) to co-sponsor ten free
electronic waste recycling events throughout the month. The sponsorship
of these important efforts forms a notable portion of Toshiba's broader
global plan to increase its support for a recycling-based society. Visit www.Facebook.com/ToshibaInnovation
for more details.
Toshiba's Earth Fair Indoors display in Grand Central
Terminal (Thursday, April 21 to Saturday, April 23) will feature:
-
A unique "Smart Grid" display featuring a Home Energy Management
System (HEMS) that connects home equipment through a network to
maintain optimal operating energy consumption;
-
The revolutionary SCiB battery, a super-charge rechargeable
ion battery solution for applications ranging from electric bicycles
to uninterruptible power systems - designed to offer 90% charge
capacity in as little as 10 minutes;
-
New energy-producing solar panels currently being implemented
on multiple solar plant projects underway in Japan;
-
New second-generation LED lights, EPEAT Gold laptops,
and the company's new energy-efficient Net TVTM
Television, Model 55SL417U.
Toshiba Student Eco Panel (Thursday, April 21)
Digital lifestyle expert and media personality, Mario Armstrong will
lead a student discussion with selected winning student teams from this
year's Toshiba/NSTA ExploraVision Awards program, the world's largest
K-12 student science competition at 1:15pm.
Support for Red Cross Japanese Earthquake Fundraising Effort (Friday,
April 22)
On Earth Day in Times Square, Toshiba has provided a booth to the
American Red Cross to help them with their fundraising campaign to raise
money for the Japanese earthquake and tsunami relief efforts. Toshiba
will also be giving away one laptop per hour from 11am - 5pm.
Free Seeds and "Curious George" Book at Times Square (Friday, April
22)
On Earth Day in Times Square, Toshiba will be handing out seed cards
from 11am - 5pm with free download codes for the children's book,
"Curious George Plants a Seed." The book can be viewed on PC or laptop
PC using the Toshiba Book Place E-reader application; download available
(while supplies last) at http://www.toshibabookplace.com/.
Toshiba companies across the country are also sponsoring a wide variety
of Earth Day celebrations. Here's a brief round-up:
Houston, TX
Toshiba International Corporation is sponsoring a free e-waste recycling
event at its Houston facility that will allow people from the community
to safely discard of used electronics equipment. The company will also
sponsor a tree planting activity on April 20.
Tustin, CA
Toshiba America Medical Systems, Inc. kicked off its Earth Day
celebration plans on St. Patrick's Day with a green-themed weekly
communication initiative counting down to Earth Day. The initiative has
kept people informed with TAMS "Green Facts," plus information about a
TAMS e-waste recycling event and phone collection. The company is also
holding an employee raffle for a basket of "green items" (such as a
water timer and Toshiba LED light bulbs), with all proceeds to be
donated to Habitat for Humanity.
Irvine, CA
Toshiba Americ Electronic Components, Inc. will hold an e-waste
recycling event that will allow people in the local community to safely
discard used electronics gear. Employees from the Irvine locations will
also participate in a phone collection event to raise money for
environmental causes. (This is also held at Marlborough in MA, San Jose,
and San Diego)
Toshiba America Business Solutions (TABS) and Toshiba America
Information Systems (TAIS), are coordinating several events during Earth
Week for their employees to participate in a day of service. TAIS is
working with the Guadalupe River Park Conservancy for an event on April
19 that will include weeding, spreading mulch/wood, river cleanup and
planting. Additionally, TAIS in Irvine is partnering with TABS for two
events, including the Ocean Institute Beach Clean-Up on April 20, and
the Irvine Ranch Conservancy Native Plant Farm clean-up on April 21.
Ontario, Canada
Toshiba of Canada, LTD. will be sponsoring a variety of "green
activities," including a "bio-diversity day" in conjunction with the
Canadian Nature Conservancy.
For more information on Toshiba America, Inc. and Earth Day 2011 plans
please visit www.Facebook.com/ToshibaInnovation
or follow the company at @ToshibaInnovate
on Twitter.
About Toshiba America, Inc.
Toshiba America, Inc. is the holding company responsible for managing
the U.S. implementation of Toshiba Group's Environmental Vision 2050, a
commitment to environmental management practices that includes
initiatives to reduce Toshiba's impact on the environment while offering
products and services that will help businesses and consumers reduce
theirs. For more information, please visit:
http://www.toshiba.co.jp/env/en/management/vision2050.htm.
Toshiba employ over 14,000 people in North America and Toshiba America,
Inc., is the holding company for six Toshiba operating companies in the
United States. http://www.toshiba.com
About Earth Day New York
Earth Day New York (EDNY) was founded in late 1989 by a broad coalition
of environmental groups to celebrate the 20th Anniversary of Earth Day
in New York City. In 1990, Earth Day New York mobilized two million
people to attend Earth Day's 20th Anniversary events - the Earth Rising
Ceremony in Times Square hosted by Mayor Dinkins, the Environmental
Exposition and Cultural Festival on Sixth Avenue and a major concert in
Central Park featuring the B-52s, speeches by Governor Cuomo and Mayor
Dinkins among many others. For the 25th Anniversary in 1995, they
organized diverse arts and educational events including The Parade for
the Planet, The Giant Earth Projections, The International Poster
Exhibition and The New York Team Clean and Green. For the 30th
Anniversary of Earth Day, a vast environmental festival was organized in
three different venues (Battery Park, Battery Park City and the World
Trade Center.) Exhibits included over 100 local, national and global
environmental organizations. For the past seven years Earth Day New York
has hosted EarthFair at Grand Central, a two-day festival of art, music
and the environment on Vanderbilt Avenue and inside the majestic
Beaux-Arts Terminal.
Lisa Cazzola, 212-388-1400
DBA Public Relations
Lcazzola@dba-pr.com
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