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Virgin Gaming, PlayStation and Edge Shave Gel Are on a Mission to Find Best Online Tactical Team with 'KZ3 Get Your Edge $40,000 Challenge'

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TORONTO - (BUSINESS WIRE) - It's time to put up or shut-up in the toughest competitive online video game tournament yet, as Virgin GamingTM today announced it is partnering with Sony Computer Entertainment America LLC ("SCEA" ) and Edge Shave Gel to present the "KZ3 Get Your Edge $40,000 Challenge" . For the very first time in a Virgin Gaming tournament, teams of three compete for cash and prizes to stake their claim as the top team of Killzone3, the hottest online first-person shooter on the PlayStation3 (PS3) system.

"Shooters are the perfect games to compete as a team, and Killzone 3 is so intense, you definitely need a couple of guys who will have your back to succeed," said Billy Levy, President and Co-Founder of Virgin Gaming. "We're pumped to be working with both Sony and Edge to ratchet up the excitement even further by offering $40,000 in overall prize money."

"Killzone 3 delivers one of the most intense and challenging multiplayer experiences available in online gaming," said Ginger Kraus, Senior Director of Marketing Alliances."Together with Edge and Virgin Gaming, we'll give Killzone 3 fans the chance to be recognized and rewarded for the skills they demonstrate during the competition."

Additional tournament details will be revealed in the near future. To stay informed of the latest developments, register at http://VirginGaming.com/KZ3.

About Virgin Gaming

Introduced in June 2010, Virgin Gaming is the premier destination for competitive console gamers to meet, challenge and play in head-to head and tournament challenges for cash, points and prizes. With an array of proprietary features, including a Fair Play GuaranteeTM (with automatic results validation), a secure payment back end, and a Community Reputation Management System, Virgin Gaming allows gamers of all skill levels from around the world to safely and easily compete in some of their favorite multiplayer games. A leading-edge convergence of competitive online gaming and video games, Virgin Gaming offers robust community features with member pages, clan support, invitational tournaments, stats tracking, news, information, and more. For additional information, visit http://VirginGaming.com.

About Sony Computer Entertainment America LLC

Sony Computer Entertainment America LLC continues to redefine the entertainment lifestyle with its PlayStation and PS one game console, the PlayStation2 computer entertainment system, the PSP (PlayStationPortable) handheld entertainment system, the ground-breaking PlayStation3 (PS3 ) computer entertainment system and its online and network services PlayStationNetwork and PlayStationStore.

Recognized as the undisputed industry leader, Sony Computer Entertainment America LLC markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console, the PlayStation 2 computer entertainment system, PlayStation 3 system and the PSP system for the North American market. Based in Foster City, Calif., Sony Computer Entertainment America LLC serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.

About Guerrilla Games

Guerrilla is a rapidly expanding game development studio with an established reputation as one of Europe's leading game developers. Founded in 2000 as the result of a merger between three smaller studios, Guerrilla now employs 150 developers from 20 different nations.

After the successful release of Killzone for PlayStation 2, Guerrilla was acquired by Sony Computer Entertainment in 2005. It went on to create the award-winning Killzone: Liberation for the PSP(R) (PlayStation(R)Portable) system in 2006, and has recently released Killzone 2 for the PlayStation 3 system.

No Purchase Necessary

A purchase or payment of any kind will not improve your chances of winning. Open to legal U.S. residents, excluding residents of Arizona, Connecticut, Maryland, North Dakota and Vermont, who are 18 years of age or older. VOID WHERE PROHIBITED OR RESTRICTED BY LAW. The tournament will include a tournament qualifying period, semi-finals and a final round, start date TBD. Entry and Prize restrictions apply.

VIRGIN and the Virgin Signature logo are trademarks of Virgin Enterprises Limited and are used under license.

"PlayStation" and the "PS" Family logo are registered trademarks and "PS3" is a trademark of Sony Computer Entertainment Inc.

(c)2011 Sony Computer Entertainment Europe. Killzone is a registered trademark of Sony Computer Entertainment Europe Developed by Guerilla. "KZ3" is a trademark of Sony Computer Entertainment America LLC.

(c) 2011 Energizer. Edge is a trademark of Energizer.

All trademarks and copyrights contained herein are the property of their respective holders.

HighWater Group
Matt Schlosberg, 212-338-0077 x. 1021
matt@highwatergroup.com



 
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