Daily News header

StumbleThru Can Triple Visitor Time on Your Site

By  

When web surfers are looking for something in particular, you might expect them to turn to a big search engine such as Google, Bing or Yahoo. Another major option is personalized search, from Stumbleupon, the site that currently directs its members to a billion sites per month.

A new service from Stumbleupon, called StumbleThru, allows you to discover content within a domain as if you are on a "personalized tour of the site."

Vijay Vachani, Stumbleupon Business Development Manager says StumbleThru is a fun and efficient way for surfers to consume a tailored stream of content from a site they want to explore more in depth.

Vachani says StumbleThru is as good for publishers as it is for users.

stumblethru 1x
Stumble button on 1x
Now that Stumbleupon has syndicated the StumbleThru experience to publisher domains, creators and content providers can now leverage what Vachani calls "the StumbleUpon secret sauce" and apply it directly on their website to further engage visitors.

All it takes for the publisher is to implement a customizable button, and sites can offer their visitors a personalized, StumbleUpon-powered, guided tour of their content.

The beauty of Stumbleupon is that like-minded people from StumbleUpon's community of over 15 million members rate the site's content, so your visitors get to follow along a path that engaged other people who have a similar outlook.

The result is more pageviews for the publisher and more engagement by visitors, which is good for both visitor and publisher.

Vachani noted that "Interestingly, we've observed users switch from clicking the Stumble button on their bar to clicking the StumbleThru button on a partner's site, indicating that Syndicated StumbleThru can decrease the bounce rates some content creators experience with StumbleUpon referrals."

1x stumblethru stats
1x StumbleThru stats
Analytics show that Syndicated StumbleThru traffic sees 1.8 times as many page views per visit, and 2.1 times as much time on site than the rest of the site's traffic. So on average, StumbleThru traffic is around twice as engaged as other traffic on a site!

Vachani cautions that actual usage of Syndicated StumbleThru on a site will vary based on look, feel, and placement of the button. But, he says, if you can get 10% of your website visitors to use the tool, it will drive almost 20% of your page views!

NewsBlaze already uses Asterpix to help visitors find another view of stories that interest them, and we have added syndicated StumbleThru too. You can see the button at the top of the story pages, so please try it out and let us know what you think. Current StumbleThru data shows it is an effective alternate navigation method for both publishers and visitors.

One of the first Syndicated StumbleThru partners was 1x.com, which features amazing photographic images - check it out! See the graphic above, that shows their original implementation - note the simple "Stumble 1x" button in their nav bar.

Visitors who used StumbleThru on the 1x website gave a range of very positive testimonials for both 1x and StumbleThru.

Needless to say, Ralf Stelander, 1x.com founder is very happy with StumbleThru. Stelander said "The overall traffic of the 1x site has increased after we introduced StumbleThru ... I must say that the kind of traffic StumbleThru produces is terrific!"

Look up at the top of this page to try the NewsBlaze StumbleThru button

See Vijay Vachani's StumbleUpon blog post to learn more about StumbleThru.

  Please leave a comment here     If it does not display within 10 seconds, please refresh the page

Related Business News

In the UK, television advertising is expected to rise 3 percent in market share but still fall to less than half of digital advertising. Traditional print media, newspapers and magazines, have taken the worst hit on advertising
Attorney General Healey has opposed the deal between Coakley and Partners and threatened legal action to stop the acquisition from going through.
Alex Meluskey announced he will be running for United States Senate in 2016 because he is gravely concerned with the lack of direction, lack of principles and lack of citizen representation
Imagination TV, partnering with SimplyMe Distribution positions the company for growth at the forefront of the coming major shift in streaming media.
On Friday, February 13, the software giant Google declared that it will shut down its Google Helpouts service on April 20 this year.
The search engine giant Google has teamed up with the toymaker Mattel to drag the age-old View-Master into the 21st century, with Android technology.

 

NewsBlaze Writers Of The Month


Popular Stories This Month

newsletter logo

landing page ad

NewsBlaze
Copyright © 2004-2014 NewsBlaze Pty. Ltd.
Use of this website is subject to our Terms of Service and Privacy Policy  | DMCA Notice               Press Room   |    Visit NewsBlaze Mobile Site