Published: April 19, 2011
HP Appoints Veteran Marketing Professional Marty Homlish as Chief Marketing Officer
PALO ALTO, Calif. - (BUSINESS WIRE) - HP (NYSE:HPQ) today announced that Martin "Marty" Homlish will be
joining the company as executive vice president and chief marketing
officer.
In this position, Homlish will be responsible for overseeing and leading
marketing across the company and will become a member of the company's
Executive Council, reporting directly to Leo
Apotheker.
"Marty is a world-class marketing executive who will lead efforts to
drive our entire business forward by creating a unified marketing
approach across the company so we present 'one HP' to the market," said
Apotheker. "At a time of tremendous change and opportunity in the
technology industry, Marty will help strengthen HP's global brand
position. He will help us position our products, services and value
proposition to customers as they navigate the new connected world."
Homlish has more than 25 years of brand management and technology and
consumer marketing experience on a global scale. He comes to HP after
more than 10 years at SAP AG, where he was the global chief marketing
officer and corporate officer, as well as president and CEO of SAP
Global Marketing, Inc. During his time at SAP, Homlish was responsible
for strategic branding initiatives that resulted in an unprecedented
doubling of the company's brand value, while aligning the company's
marketing, field and product organizations around a best-in-class
customer experience.
Prior to joining SAP, Homlish spent 15 years at Sony Corporation in
several strategic roles, including: president of Sony's Media Solutions
Company and the head of the Sony Electronic Corporate Marketing Services
division with responsibilities to create a unified corporate brand
strategy for the Sony Corporation of America, Sony Pictures and Sony
Music and PlayStation. He also served as president of Sony Consumer
Audio Group and president of Sony Computer Entertainment America, where
he was responsible for the highly successful U.S. launch of Sony
PlayStation. He also was a board member of the influential Recording
Industry Association of America.
"It is a thrill to join HP to lead the marketing efforts at such an
exciting time for one of the world's best brands," said Homlish. "HP has
a tremendous opportunity to create a total customer experience linked to
the company's new strategy. I am looking forward to working together
with Leo and his leadership team to provide our customers and partners
the access, insight and information they need to truly share in the
benefits of the HP brand."
Homlish holds a Bachelor of Arts degree in communications from Goddard
College. He continued his education at Babson College and the Columbia
University Graduate School of Business. In his spare time, Homlish sits
on the boards of several organizations, including: Columbia Center for
Global Branding and the New York Stock Exchange Marketing Advisory
Board. He also is a guest lecturer at the Columbia University Graduate
School of Business.
About HP
HP creates new possibilities for technology to have a meaningful impact
on people, businesses, governments and society. The world's largest
technology company, HP brings together a portfolio that spans printing,
personal computing, software, services and IT infrastructure at the
convergence of the cloud and connectivity, creating seamless, secure,
context-aware experiences for a connected world. More information about
HP is available at http://www.hp.com.
This news release contains forward-looking statements that involve
risks, uncertainties and assumptions. If such risks or uncertainties
materialize or such assumptions prove incorrect, the results of HP and
its consolidated subsidiaries could differ materially from those
expressed or implied by such forward-looking statements and assumptions.
All statements other than statements of historical fact are statements
that could be deemed forward-looking statements, including the expected
benefits and costs of the transaction; management plans relating to the
transaction; the expected timing of the completion of the transaction;
any statements of expectation or belief; and any statements of
assumptions underlying any of the foregoing. Risks, uncertainties and
assumptions include the possibility that expected benefits may not
materialize as expected; risks related to the timing or ultimate
completion of the transaction; and other risks that are described in
HP's Quarterly Report on Form 10-Q for the fiscal quarter ended January
31, 2011 and HP's other filings with the Securities and Exchange
Commission, including but not limited to HP's Annual Report on Form 10-K
for the fiscal year ended October 31, 2010. HP assumes no obligation and
does not intend to update these forward-looking statements.
(c) 2011 Hewlett-Packard Development Company, L.P. The information
contained herein is subject to change without notice. HP shall not be
liable for technical or editorial errors or omissions contained herein.

HP
Bill Wohl, +1 650-857-2510
corpmediarelations@hp.com
Michael
Thacker, +1 650-857-2254
corpmediarelations@hp.com
or
HP
Media Hotline, +1 866-266-7272
www.hp.com/go/newsroom
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