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Quofore Receives "Strong Positive" Rating in Leading Analyst Firm's Sales Force Automation MarketScope Report

The report analyses the state of sales force automation in the consumer goods industry and rates 20 vendors that serve the market. "Sales force automation solutions continued to garner considerable attention in 2010 as manufacturers wrestled with major industry issues such as growing spending on trade promotions, product availability and retailers' analytical capabilities outpacing those of manufacturers," comments Gartner's Dale Hagemeyer in the report.

Hagemeyer also added; "Trade promotion management/optimization (TPM/TPO) remains the primary driver in the SFA marketplace, but retail execution is coming up fast as CG companies: better understand the headquarters aspects of their promotions and need to shift their focus to in-store execution and seek to grow their business by executing better through technology solutions in developing countries."

"With our extensive consumer products industry knowledge, Quofore continues to help customers achieve increased field force effectiveness and excellence in retail execution," said Desmond Miller, Chief Executive Officer, Quofore. "We believe Gartner's "Strong Positive" rating helps confirm our strategy of delivering powerful functionality on mobile devices that can deliver cost effective global rollouts, drive retail activity optimization (RAO) and deliver better business outcomes."

Quofore solutions help consumer products companies drive competitive advantage through the management and execution of field sales, merchandising, promotions, in-store audits, direct delivery activities and van sales. The company's customers span six continents and include leading global corporations such as Procter & Gamble, Unilever, Kellogg, Kraft, Brown-Forman, Dyson, and Black & Decker.

About Quofore

Quofore is a global provider of mobile software solutions for Consumer Products companies' field representatives. Quofore solutions reflect the experience and domain expertise gained from over a decade of specialized industry focus, working with customers in more than 35 countries in both modern-trade and emerging markets.

Quofore markets its software worldwide through regional offices in the Americas, EMEA and Asia-Pacific, working closely with its partner ecosystem to service and support customers worldwide.

For more, visit www.quofore.com.

MarketScope Disclaimer

The MarketScope is copyrighted 2011 by Gartner, Inc. and is reused with permission. The MarketScope is an evaluation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the MarketScope, and does not advise technology users to select only those vendors with the highest rating. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Quofore
Americas
Jamie Bracewell, +14044144114
jamie@onespotmarketing.com
or
EMEA
Lesley Mace
lesley@mcdonaldbutler.com
or
Asia Pacific
Sarah Heiniger, +61293861777
sheiniger@quofore.com