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Start your engines! GEICO brands Talladega Superspeedway campgrounds with iconic Caveman and Gecko

On April 16-17, Talladega Superspeedway will be the first NASCAR event with the GEICO branded campsites. The interactive infield display will feature free Wi-Fi with access for up to 65 simultaneous users; bean bag toss tournaments; giveaways of premium items including American Express gift cards and photo opportunities with the Gecko. The GEICO Caveman Campgrounds will house tent campers and GEICO Park West, Gecko Shores at Lake Lloyd and recreational vehicles.

"NASCAR fans are some of the most passionate fans in all of sports," said Tom McNicholas, manager of GEICO's RV unit. "They travel far distances with their campers and turn trips to the races into weekend-long excursions, camping at the race track. This partnership gives us ample opportunity to build GEICO brand awareness within the vast NASCAR community."

GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the third-largest private passenger auto insurer in the United States. GEICO handles auto insurance coverage for 10 million private passenger auto policies and insures more than 16 million vehicles.

In addition to auto insurance, GEICO offers customers insurance products for their motorcycles, all-terrain vehicles (ATVs), and recreational vehicles. Coverage for life, boats, homes and apartments is available through the GEICO Insurance Agency. Commercial auto insurance and personal umbrella protection are also available.

As a member of the Berkshire Hathaway group of companies, GEICO is rated A++ for financial strength by A.M. Best Company and ranks at the top of several national customer satisfaction surveys. For more information, go to http://www.geico.com.

GEICO Communications
301-986-3271