Published: April 15, 2011
Sprint Launches Mobility Solution for a Better Planet
SAN FRANCISCO & OVERLAND PARK, Kan. - (BUSINESS WIRE) - For those who are dedicated environmentalists or just interested in
finding some simple yet meaningful ways to begin living a greener life,
Sprint (NYSE: S) has a new mobile solution built just for them.
Sprint today announced its newest Sprint ID pack - the Green
ID pack - which offers an unmatched eco-friendly Android
experience, delivered right to one's fingertips, on select Sprint
devices.
With mobile content from eco-friendly favorites like TreeHugger.com,
Earth911.com, Green America and the National Audubon Society, the Green
ID pack automatically loads apps, widgets and shortcuts tailor-made for
users who want to live a more environmentally sustainable life and help
others to do the same. Starting today, owners of Sprint ID-capable
devices like the LG Optimus S , Samsung Epic 4G* and Samsung Galaxy
Tab , can load the Green ID pack onto their device in one simple click.
Sprint's newest eco-friendly phone, the Samsung
Replenish , also will offer the Green ID pack when it becomes
available on May 8.
Sprint's Green ID pack includes access to the following content on four
screens - each with its own theme - which is easily accessed by swiping
one's finger to the left or right on their screen:
-
Green Now: The home screen for the ID pack provides the latest
in green news from TreeHugger.com, Earth911.com and GreenBiz.com and
direct access to video shorts from TreeHugger TV. Earth911.com's iRecycle
app also makes it easy to locate recycling drop-off sites anywhere
across the country, for materials ranging from computers and compact
fluorescent bulbs to paper and paint. Users can search by ZIP code or
GPS.
-
Live Green: Want to live a more eco-friendly lifestyle, but not
sure where to start? The "Live Green" screen includes a widget that
delivers weekly tips from Green America right to the customer's
device, a link to Saasmob's Green You app - a personal carbon
footprint calculator - and shortcuts to green ideas for nearly every
aspect of one's life from TreeHugger's "How to Go Green" index.
-
Shop Green: Buy sustainably and save money with the "Shop
Green" screen. It includes a widget from GreenDeals.org - an
eco-alternative to Groupon and Living Social that offers daily
discounts on green goods and services. Users can also link to eBay
Green to shop a wide selection of sustainable home products, eco
fashion, green gadgets and more. Choose a boutique experience with
EcoEtsy.com, which offers handcrafted items made from natural,
sustainable, recycled and/or repurposed materials, from a team of Etsy
sellers. Apps on the screen include Seasonal Harvest Lite,
which shares what locally grown produce is in season, recipes and
directions to nearby farmers markets, and the Light Bulb Finder,
which makes it easy to switch from conventional light bulbs to
energy-saving equivalents that help to lower consumers' electricity
bills.
-
Take Action: For those who are ready to volunteer their time
and resources to help the environment, the "Take Action" screen makes
it easy to access several worthy causes, including the National
Audubon Society, the Environmental Defense Fund, and the Green
Education Foundation.
"Sprint is striving every day to become more environmentally
sustainable," said Ralph Reid, vice president of Corporate Social
Responsibility for Sprint. "We want to help our customers to do the
same. From the Green ID pack to the Samsung Replenish, the latest device
to meet Sprint's
Device Eco Criteria, we are committed to providing mobility products
and solutions for a better planet."
Among the many resources in the Green ID pack are two mobile apps now
available to all Android users for the first time - TreeHugger from
Discovery Communications and iRecycle from Earth911. From science and
technology to culture and celebrity, the TreeHugger app offers access to
green news, solutions and product information. Users can read the latest
TreeHugger.com articles, check out TreeHugger's tweets, and share
content via email, Facebook or Twitter.
Earth911.com's iRecycle app provides access to more than 800,000
recycling and disposal resources for more than 240 materials. It also
streams the latest articles covering the trends and ideas in product
stewardship and recycling that matter most, in both the application and
an on-screen content widget. In addition to their inclusion the Green ID
pack, each app is being released into Android Market today. Both are
available to download for free by anyone with an Android device.
"Leveraging mobile technology is a major focus for us," said Raquel
Fagan, vice president of media, advertising and partnerships for
Earth911.com. "The ease and convenience of finding local recycling
information anywhere, anytime helps wireless consumers reduce waste and
make more informed decisions. Collaborating with Sprint has given us the
perfect opportunity to bring iRecycle to a wider audience. We're excited
about including it in the Green ID pack and sharing it with others
through Android Market."
The Green ID pack is free to download with Sprint's Everything Data
plan. Customers with Sprint ID-capable devices can download up to five
ID packs onto their phone or tablet and easily switch between them or
swap them out for new ones. More than a dozen consumer lifestyle ID
packs targeting specific interests are available, including Home Base,
Health & Fitness, Fashion & Beauty, Socially Connected, Business Pro and
Entertainment, as well as branded ID packs from MTV, ESPN, Yahoo! and
HSN, among others. To see all Sprint ID packs, visit www.sprint.com/sprintid.
For more information about the Green ID pack or to watch a video
highlight of its features, visit www.sprint.com/greenid.
Sprint's leadership in environmental sustainability continues to receive
accolades. For the second year in a row, Sprint ranked highest among all
U.S. telecom companies on Newsweek's
2010 Rankings of America's Greenest Companies at No. 6.
Sprint was also ranked highest among the wireless carrier industry on
the Carbon Disclosure Project's "Carbon Disclosure Leadership Index." In
addition, Sprint received the "Sustainability
Leadership Award" at the 2010 International Electronics Recycling
Conference and Expo for its leadership among wireless carriers in the
recycling of mobile handsets.
To learn more about Sprint initiatives that protect the environment, go
to www.sprint.com/responsibility
or follow @SprintGreenNews
on Twitter.
* 4G used in connection with the Samsung Epic product name refers to the
fact that the Epic is capable of operating on Sprint's WiMax network.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline
communications services bringing the freedom of mobility to consumers,
businesses and government users. Sprint Nextel served more than 49.9
million customers at the end of 2010 and is widely recognized for
developing, engineering and deploying innovative technologies, including
the first wireless 4G service from a national carrier in the United
States; offering industry-leading mobile data services, leading prepaid
brands including Virgin Mobile USA, Boost Mobile, and Assurance
Wireless; instant national and international push-to-talk capabilities;
and a global Tier 1 Internet backbone. Newsweek ranked Sprint No.
6 in its 2010 Green Rankings, listing it as one of the nation's greenest
companies, the highest of any telecommunications company. You can learn
more and visit Sprint at www.sprint.com
or www.facebook.com/sprint
and www.twitter.com/sprint.

Media Contacts:
Sprint
Amy Johnsonbaugh, 949-748-3389
Amy.Johnsonbaugh@Sprint.com
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