NEWS

WIRES

OTHER

Thomson Reuters Intellectual Property Report Reveals New Trends in the Food Packaging Industry

This finding is part of an intellectual property report released by Thomson Reuters, World IP Today: Convenience vs. Conscience - Food Packaging in the 21st Century, that explores the food packaging industry to identify its trends and drivers. The analysis assesses the state of food- and beverage-packaging innovation across a number of information sources, including patents, trademarks, scientific literature and litigation data.

Key findings from the report include:

    --  Convenience vs. Conscience - a tie: In the great "convenience versus
        conscience debate," people are fairly evenly split between environmental
        conscience and consumer convenience when it comes to making food- and
        beverage-packaging decisions. The industry is headed in the direction of
        providing both convenient packaging and conscientious protection of the
        environment, satisfying both needs rather than making it an either/or
        decision.

    --  Consumer-facing companies top leader lists: Companies such as Procter &
        Gamble, Kraft Foods and Mars Inc. are the top B2C (business-to-consumer)
        filers of design patents in terms of their packaging innovation; while
        others such as Reynolds, Solo Cup Company and Nestle are the leading
        consumer product companies filing for protection of packaging-related
        trademarks. The top B2B (business-to-business) packaging innovators who
        supply the consumer product companies include Dianippon Printing, Toppan
        Printing and Yoshino Kogyosho (Yoshino Plastics).

    --  Green labeling "loophole": While patents mentioning biodegradability,
        recycling and barrier films are increasing in frequency, a lack of
        standardization in what constitutes an environmentally-friendly package
        has resulted in ambiguity as to which packages really are "green." With
        organizations including the US Federal Trade Commission, US Sustainable
        Packaging Coalition and the European Organization for Packaging and the
        Environment currently working on standards, this issue will likely
        receive more attention in coming months.

    --  Looking ahead - interactive packaging: Beyond the "green" theme, other
        key areas of focus showing up in the Thomson Reuters analysis are
        innovations in tamper-evident packaging and interactive packages that
        use RFID technology to track food from source to destination.

"Analysis in the Convenience vs. Conscience - Food Packaging in the 21st Century report shows the insight that can be gleaned from studying intellectual property information and related scientific-journal data," said Susan Cullen, Ph.D., Thomson Reuters IP practice director and co-author of the report. "It is our hope that readers will see the unique perspective IP data provides and look to it when making business decisions and trying to understand an area more clearly."

The data in this report were compiled using the Thomson Innovation® IP research and analysis platform, which incorporates the Derwent World Patents Index® (DWPISM) database of 20 million patent families covering more than 42.5 million patent documents. Trademark research was conducted using SAEGIS(TM), an online trademark screening solution. Litigation information was gathered using IP Monitor on Westlaw, Thomson Reuters industry-leading legal research service.

To view the full report, World IP Today: Convenience vs. Conscience - Food Packaging in the 21st Century, go to http://ip.thomsonreuters.com/FoodReport2011/.

About Thomson Reuters

Thomson Reuters is the world's leading source of intelligent information for businesses and professionals. We combine industry expertise with innovative technology to deliver critical information to leading decision makers in the financial, legal, tax and accounting, scientific, healthcare and media markets, powered by the world's most trusted news organization. With headquarters in New York and major operations in London and Eagan, Minnesota, Thomson Reuters employs more than 50,000 people in more than 100 countries. For more information, go to thomsonreuters.com.

SOURCE Thomson Reuters IP Solutions