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New Chelsea Home Kit for 2011 / 2012 Season Revealed

Chelsea Football Club and adidas today unveiled the new home shirt for the 2011/12 football season.

The shirt takes inspiration from Chelsea's heritage with design features originating from past kits used in the early 80s and reflects this with the shadow striped design on the front panel.

A white colour block has also been added to the sleeves and shorts, resulting in adidas' iconic three stripes appearing in blue for the first time on a Chelsea strip and creating a distinctive and striking design.

The new Chelsea home kit for 2011 will be worn for the first time at the final home game of the season when Chelsea play Newcastle on 14 May.

The shirt will be available on 12 May but can be pre-ordered online at chelseamegastore.com.

As a loyalty reward, all customers who buy the new home shirt from either of the Chelsea stores, at Stamford Bridge or Kingston, or via www.chelseafc.com/kitfob before the end of June 2011 will receive a free kit-shaped key fob. The fob will be loaded with 500 TeamCard points worth GBP 5 that can be redeemed on the customer's next purchase in-store or online.

The playing shirt features the adidas techfit™ technology which will help improve speed, increased endurance capabilities and enhanced awareness. This works by stabilising and focusing the muscles' energy to generate explosive acceleration and deliver maximum power output.

Fans will be able to buy the replica shirt which incorporates adidas ClimaCool™ technology, a mixture of heat and moisture controlling materials, ventilation channels and 3D fabrics which improve air flow to the skin in the key heat zones.

Visit www.chelseamegastore.com to pre-order yours now.

Notes - TechFit™ technology is incorporated into the official Chelsea FC team kit and is not in the replica kit. - Customers ordering any home, goalkeeper or mini kit before midnight 30 June will be sent a TeamCard kit fob loaded with 500 points worth GBP 5 to spend on their next purchase, with no minimum spend. Simply activate this card online at http://www.teamcard.co.uk/ upon receipt.