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Bake On and Give Back with the Duncan Hines 1 MILLION Cupcake Challenge

"The Duncan Hines 1 MILLION Cupcake Challenge is an inspirational and fun way for bakers across the country to join together to make a huge difference - one cupcake at a time," said Greg Greene, director of marketing for Duncan Hines. "And as a reward, Duncan Hines is giving bakers who help us put an end to childhood hunger a chance to enter and win the Duncan Hines 1 MILLION Cupcake Challenge Sweepstakes. We will send five passionate bakers and a guest to Los Angeles where they will see primetime television's most celebrated stars from seats on the Red Carpet of the 63^rd Primetime Emmy Awards."

Those who join the Duncan Hines 1 MILLION Cupcake Challenge and host an official Great American Bake Sale from April 11 through July 24 are eligible to win one of five grand prizes in the Duncan Hines 1 MILLION Cupcake Challenge Sweepstakes. Each grand prize includes a three-day/two-night trip for two to Los Angeles including Fans in the Stands seats on the Red Carpet of the 63^rd Primetime Emmy Awards on Sept. 18, 2011. Duncan Hines is the official dessert sponsor of the 63^rd Primetime Emmy Awards Governors Ball.

Another way to win and support ending childhood hunger with Share Our Strength is through Duncan Hines Double Donations. Duncan Hines is committed to raising up to an additional $100,000 in funds for Share Our Strength through a matching donations program. From the week of April 11 through the week of July 18 Duncan Hines will match the funds received from the top fundraising Great American Bake Sale team each week (Monday-Sunday, up to $5,500 per week until July 24, 2011). The highest individual or team fundraiser each week will also receive a 6-Piece Commercial II Non-Stick Essential Bakeware Set and Bake Sale Winged Pan from Great American Bake Sale exclusive bakeware sponsor Chicago Metallic and a Duncan Hines gift pack. The winning bake sale of the week will be determined each Thursday following the applicable week for the duration of the campaign (final announcement July 28, 2011).

"The Duncan Hines 1 MILLION Cupcake Challenge adds an element of fun and friendly competition for avid and weekend bakers joining this year's Great American Bake Sale," said Amy Crowell, Great American Bake Sale's director. "Each cupcake sold at $1 will help connect hungry children to up to 10 healthy meals and gets us closer to fulfilling our mission of no kid hungry by 2015."

Consumers can join the Duncan Hines 1 MILLION Cupcake Challenge to help end childhood hunger in three easy steps outlined on www.duncanhines.com/cupcakechallenge:

Step 1: Sign-up to host a Great American Bake Sale and join the Duncan Hines team.

Step 2: Bake with Duncan Hines and Enter for a Chance to Win the Duncan Hines 1 MILLION Cupcake Challenge Sweepstakes. Bake Duncan Hines cupcakes and other delicious Duncan Hines desserts to sell at your Great American Bake Sale. Send box bottoms with bar codes from Duncan Hines Cake, Brownie, Muffin Mix, Cookie Mix or Frosting along with entrant's name, mailing address, phone number, email and date of birth to: Duncan Hines "1 MILLION Cupcake Challenge" , c/o USSC, 625 Panorama Trail (Suite 2100), Rochester, NY 14625. Each box bottom sent in earns an additional entry. See official rules for details.

Step 3: Double Donations with Duncan Hines. Follow the directions at greatamericanbakesale.org to send in funds raised from your bake sale. Duncan Hines will match the top fundraising Great American Bake Sale team's donations each week with a matching donation to Share Our Strength (Monday-Sunday, up to $5,500 per week until July 24, 2011). The highest individual or team fundraiser each week will receive additional prizes from Chicago Metallic and Duncan Hines, as described above.

Duncan Hines will help make hosting a Great American Bake Sale easy and delicious. Receive exclusive access to recipes, baking tips and coupons by joining the Duncan Hines Bakers Club at www.duncanhines.com/bakersclub. Get baking today and join the Duncan Hines 1 MILLION Cupcake Challenge at www.duncanhines.com/cupcakechallenge.

NO PURCHASE NECESSARY. PURCHASE WON'T INCREASE CHANCES OF WINNING. SWEEPSTAKES BEGINS ON 04/11/11 & ENDS ON 07/25/11. See Official Rules available at www.duncanhines.com/cupcakechallenge for complete details & entry instructions. Void where prohibited. Sponsor: Pinnacle Foods Group LLC.

rbb Public Relations
Lilyvania Mikulski, 305-448-3435
Lilyvania.mikulski@rbbpr.com