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3M Completes SlideShare Engagement Campaign

Scouring the nation’s talent for producing best-in-class presentations and encouraging effective, expressive delivery using Pocket Projection

Bracknell, UK, 11 April 2011 – The Mobile Interactive Solutions Division (MISD) of diversified technology company 3M has launched a new initiative with SlideShare, the world's largest community for sharing presentations. To celebrate the UK availability of the 3M Pocket Projector MP180, the campaign was designed to expose the crème de la crème of SlideShare’s community in a bid to prove to the nation that presentations are not what they once were – that the age of convoluted statistics and cheesy clipart is over and we can now get excited by the inspirational to the beautiful, the creative to the powerful.

3M Pocket Projector MP180

“People’s expectations are becoming more sophisticated and, for many, long, uninspiring and badly formatted presentations are no longer acceptable,” said Nick Hughes, Marketing Manager, 3M MISD. “A good presentation delivered ineffectively can potentially tarnish brand image, but we see new standards being set as people inject energy and creativity into the making of presentations. Through this campaign we can raise awareness of this new era, reward people with recognition for their work and encourage the concept of effective delivery. This is where pocket projection comes into force.”

The 3M United Kingdom plc blog on SlideShare recently encouraged users to participate in “Good Business Communication Delivered Effectively: The Contest” where they could tag their presentations in one of four categories and be accredited with a 3M Pocket Projector MP180 seal of excellence. The finalists from the competition are available on the Slideshare blog at http://www.slideshare.net/3MUKPLC/blog.

The categories were:

1. Creative genius (tag: 3MGenius)
   Less about substance and more about style, this category is a celebration of beauty and innovation.  Media rich presentations that make the most of video, imagery, animation, typography, graphics and colour are what 3M is looking for - Behold! Generation Y presenting at its best.

2. Inform. Educate. Inspire (tag: 3MInform)
   Presentations are perfectly set up to educate, but over the years people have become complacent. This category is looking for the fresh angle, the innovative slant on informing an audience. Whether it’s a product, a brand, an idea or concept, the challenge here is to teach something new in an inspirational way.

3. The Power Pitch (tag: 3MPitch)
   In this category 3M is seeking the perfect elevator pitch. The key words here being ‘clarity’ and ‘concise’ - presentations that clearly do the job that they were intended to do in as few slides as possible.

4. Making the Boring Beautiful (tag: 3MBeautiful)
   We’re talking stats, stats, stats! Very few of us like them, but can’t live without them. Innovation with data visualisation is the key to this category – the art of making the dull and complicated seem exciting and engaging. Any budding presentation-Picasso’s please head this way.

3M Pocket Projector MP180
Available now, this new market-leading model in 3M’s family of pocket projectors is ideal for business use with its feature rich specifications, putting the wow factor into presentations and opening the door for shared experiences with others.

Offering 32 lumens of brightness and a full two hour battery life, the MP180 represents the total, hand-held projector package for people on-the-go. Featuring 4GB of built-in memory, a micro SD card slot, and USB port, users can literally grab PowerPoint and MS-Office files plus videos and photos, and be ready to present at any impromptu moment. A touch screen control panel makes operation effortless, while integrated Wi-Fi connectivity and Bluetooth compatibility gives users the power of the internet in their pocket.

The MP180 connects to any device with a video output, including laptops and Netbooks, smart phones, digital cameras, camcorders, DVD players, games consoles and MP3 players. It has two, three-quarter-watt embedded speakers and an audio output jack for occasions where richer sound is required. The pocket projector also has an integrated flip stand, tripod and a variety of input cables. Optional accessories include an adaptor cable for Apple products, a car charger and an optional remote control unit.

For further information, please visit www.3M.co.uk/pocketprojector. 

- Ends -

3M is a trademark of 3M Company.
Apple is a trademark of Apple Inc., registered in the U.S. and other countries.
Microsoft and PowerPoint are registered trademarks of Microsoft Corp. in the United States and/or other countries
Wi-Fi is a trademark of the Wi-Fi Alliance.
Bluetooth is a registered trademark of Bluetooth SIG.

About 3M
3M captures the spark of new ideas and transforms them into thousands of ingenious products. Its culture of creative collaboration inspires a never-ending stream of powerful technologies that make life better.

The $27 billion diversified technology company has, since 1902, been creating innovative products that help make the world healthier, safer and more productive. Well known 3M brands include Scotch, Post-it, Scotchgard, Thinsulate and Scotch-Brite.

3M employs some 80,000 people worldwide and has operations in more than 65 countries. The UK and Ireland is home to one of the largest 3M subsidiaries outside the USA, employing more than 3,500 people across 19 locations, including 10 manufacturing sites.

Products manufactured in the UK include coated abrasives, occupational health and environmental safety equipment, adhesive tapes, industrial microbiology products, drug delivery systems, high-performance coatings, secure documents and passport scanners.

Press contacts:
Nick Hughes 
3M United Kingdom plc 
Tel: + 44 (0) 1344 858 576 
Email: nhughes1@mmm.com   

Beky Cann
Neesham Public Relations
Tel: +44 (0) 1296 628180
Email: bekyc@neesham.co.uk