Published: April 08, 2011
2011 MI6 Game Marketing Awards Winners Honored
LOS ANGELES - (BUSINESS WIRE) - MI6, the association dedicated to the success of marketing, promotion
and advertising professionals in the interactive entertainment
community, wrapped its annual MI6 Game Marketing Conference and Awards
Show last night. The conference featured a wide array of leading
industry luminaries including EA's Peter Moore, THQ's Danny Bilson and
Microsoft's Kudo Tsunoda. Celebrating the industry's best creative
marketing, last night's MI6 Awards Show ceremony was hosted by comedian
Amy Schumer. Collectively, Microsoft and its agency partners, AKQA,
Midnight Oil/La Graphico and Origin LLC, took a total of 13 gold awards
for outstanding marketing work for Alan Wake, Halo Reach and
Kinect. Ubisoft was also a big winner with seven gold awards garnered
for its marketing work for Just Dance and Assassin's Creed
Brotherhood.
"MI6 is the only conference and awards show that recognizes and honors
the overwhelming abundance of marketing talent in the video game
industry," said PromaxBDA President and CEO Jonathan Block-Verk. "As
evidenced in last night's awards show, the industry produces
unprecedented creative campaigns that are on the cutting edge of all
marketing and advertising."
In addition to the Marketing Team of the Year win by Microsoft, The Ant
Farm took home the coveted MI6 Agency of the Year award, while Spike/GT
was named MI6 Media Partner of the Year.
The complete 2011 MI6 Game Marketing Awards Winners list can be found on
the MI6 website at: http://www.promaxbda.org/mi6/awards/winners.aspx
The full-day conference on April 7 included numerous presentations and
discussions from leading brand and marketing executives. The theme of
this years' conference, "It Starts Here" focused on the insights, ideas
and solutions needed for success in the game marketing industry. For
more information on the MI6 Game Marketing Conference, visit mi6conference.com
and follow @mi6gaming on Twitter or "like" MI6 Game Marketing on
Facebook.
About MI6
MI6 is a non-profit association dedicated to maximizing the
effectiveness and supporting the success of marketing, promotion and
advertising professionals involved in the interactive entertainment
community. The MI6 Game Marketing Conference and Awards celebrate
marketing excellence overall, while providing an all-inclusive forum for
common thought, bond and community. For further information, please
visit mi6conference.com.
For more information/press inquiries:
For MI6
Andrea
Schneider, 917-769-6060
andrea@fortyseven.com
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