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New Era Enlists Alec Baldwin and John Krasinski to Represent Baseball's Most Epic Rivalry

BUFFALO, N.Y., April 8, 2011 /PRNewswire/ -- New Era unveiled its 2011 Major League Baseball (MLB) marketing campaign celebrating epic rivalries and team pride. The campaign features 30 Rock's Alec Baldwin and The Office's John Krasinski in a series of commercials where they demonstrate the true meaning of team rivalry.

In the TV spots, which will begin airing on April 8th, Alec Baldwin, an avid Yankees fan, and John Krasinski, a passionate Red Sox fan, exchange some friendly back and forth trash-talking about each other's teams.

"We've created a campaign that celebrates the most talked about aspect of Major League Baseball - the rivalry," said Christopher H. Koch, CEO. "And we've taken one of baseball's most recognizable rivalries and used it as a catalyst to inspire fans everywhere."

The tagline, "Rivals Are Forever," is part of the TV, social media, in-stadium and retail campaign promoting the brand's Authentic Collection (AC) on-field cap. In-store, ads pay homage to other great baseball rivalries including the San Francisco Giants and Los Angeles Dodgers, and Chicago Cubs and St. Louis Cardinals.

The series spots will run during Yankees/Red Sox games throughout the season on ESPN, FOX, YES Network and NESN. Cable channels including Comedy Central, Adult Swim, Spike, FX, SNY and others will also participate.

Fans can get involved in the rivalry at www.neweracap.com/rivalry and www.facebook.com/neweracaps, where New Era will be serving up content, polls, rivalry trash-talking and more, all season long.

"We're truly engaging those die-hard, passionate fans who have pledged undying allegiance to their team, its players and their city," said Koch.

About New Era

New Era is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball, New Era is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era encourages people to "FLY YOUR OWN FLAG(TM)." The Company is headquartered in Buffalo, N.Y. and operates facilities in Canada, Europe, Brazil, Japan and Hong Kong. For more information, visit www.neweracap.com.

Contact:
Dana Marciniak, New Era
716.604.9259 or 716.536.9913
dana.marciniak@neweracap.com

SOURCE New Era Cap