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Jewelbilee National Expansion Progresses with New Store Opening

Through its upbeat atmosphere, regularly updated inventory, and affordable prices, Jewelbilee has established itself as a unique category in the retail market - and one that consumers have been seeking. The team at Jewelbilee works to meet the needs of customers by offering a variety of merchandise that is updated as trends change and evolve. Jewelbilee aims to have the perfect finishing touch for a look, no matter the customer's style or budget. This, coupled with the community-friendly philosophy of the store, has made Jewelbilee's entry into the retail space a huge success.

Jewelbilee was founded by industry icons Steven Erlbaum, founder of David's Bridal, Mary Forte, current President of Jewelbilee and former President and CEO of Zale Corporation, and Adriane Rothenberg, a veteran merchandising consultant.

"We have received tremendous feedback from the community since the opening of our Moorestown store," says Mary Forte, President of Jewelbilee. "Customers appreciate that they no longer have to run from store to store to find the finishing touches for their perfect look. The community has been exceedingly receptive to our mission and philosophy, and we are confident that this sentiment will be shared among consumers in Plymouth Meeting, and regionally as we expand."

Jewelbilee attracts customers not only by providing a vast selection of scarves, handbags, jewelry and more, in a variety of colors and styles, but also by providing an upbeat and welcoming shopping environment. While browsing the diverse inventory, customers are invited to enjoy the complimentary coffee bar where they can seek inspiration and style tips from a variety of fashion magazines, or a friendly staff member. Additionally, Jewelbilee will engage local communities by hosting public and private in-store events.

The first event at the Plymouth Meeting store will be the Grand Opening celebration on April 16, which will feature an in-store book signing with Countess Luann deLesseps from "The Real Housewives of New York." The Countess will be signing copies of her book, "Class with the Countess - How to Live with Elegance and Flair" at Jewelbilee in Plymouth Meeting on April 16 from 1-3 p.m. The public is invited to attend the all day celebration featuring generous hourly giveaways and a grand prize raffle for a luxurious spa package. Doors open at 10AM.

"The opening of our second store marks the beginning of our venture to bring accessible style and flair to consumers throughout the region," says Forte. "The people who shop at Jewelbilee are as unique and diverse as the products we carry, so we rely on these relationships and feedback to ensure that Jewelbilee continues to provide our present and future customers with everything they need and desire."

The Jewelbilee Plymouth Meeting store is located in the Metroplex Shopping Center at 2520 Chemical Road and will be open Monday through Friday from 10 a.m. to 9 p.m., Saturdays from 10 a.m. to 8 p.m., and Sundays from 12 p.m. to 6 p.m. For dates, times, and locations of in-store events, please contact the Plymouth Meeting store at 610-567-0770.

Reporters seeking more information about Jewelbilee or the Countess Luann book signing, please contact Diane Zappas at 610-228-2130 or Diane@GregoryFCA.com

About Jewelbilee

Jewelbilee is THE place for fun, fashionable accessories at affordable prices. Jewelbilee selects its merchandise from around the world to reflect the most current styles and trends, bringing them to consumers in a unique, fun environment. www.jewelbilee.com.

For Jewelbilee
Diane Zappas, 610-228-2130