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ShareRewards Generates Revenue Buzz at NAA MediaXchange 2011 Conference

Among the hundreds of newspaper advertising and circulation executives who attended MediaXchange 2011 there was an overwhelming response to the ShareRewards program and enthusiasm for the program's benefits. Comments included:

"This is the only loyalty program we've seen which will broaden our advertising base, give our subscribers great incentives, and generate new net income. The program is turn key and we get behavior analytics, which is a high priority for us," said the publisher of a large market newspaper.

James Dunne, STRATMARK CEO, commented that the ShareRewards benefits extend well beyond a typical loyalty program. "It transforms the value proposition between the three complementary parties: the newspaper, advertisers and subscribers. Every merchant becomes a potential marketing partner and a new revenue opportunity for the paper."

"Small and medium sized businesses don't usually have access to customer behavior analytics. We can't provide them any feedback on our current loyalty program because we don't know which of our subscribers are using the membership card, or where, or how often. This (ShareRewards) program will give us a new tool to engage local advertisers and I think it's a huge selling point that our local merchants will only pay-for-performance," said the Circulation Director of a mid market newspaper.

ShareRewards is user friendly for subscribers - they register their credit cards and continue to buy things they are currently buying to earn points. For merchants - they accept the credit card and as the transaction is processed they pay a small percentage of the purchase, no staff training or special equipment required. For newspapers - they retain subscribers, increase their advertising base, and earn new net revenue.

ShareRewards is available to newspapers with a reader base of 100,000 or more. To learn more about this innovative program please visit ShareRewards.com or contact Chelle Watson at 866.628.0888 or cwatson@stratmark.com.

for ShareRewards
Chelle Watson, 972-852-2467
cwatson@stratmark.com