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Blue Horseshoe Implements Dynamics AX and Intellectual Property Solutions with Extensible Business Functionality for Amalie Oil Co.

    --  Warehousing for AX (WAX) which embeds advanced warehousing functionality
        into Dynamics AX eliminating need for a separate Warehouse Management
        System (WMS);

    --  Transportation for AX (TRAX) which provides advanced transportation
        planning and execution capabilities, such as carrier selection, routing,
        scheduling, contract management, status updates and freight
        reconciliation;

    --  Business Intelligence as a Service (BIAS) which provides real-time data
        for fulfillment invoicing, freight reconciliation and carrier
        performance; and

    --  Vendor Portal which integrates Amalie's suppliers directly into its
        system allowing management and measurement of its vendors' performance
        and streamlining the entire order to payment process.

"Prior to this implementation, Amalie was using multiple systems to manage their supply chain," according to Kevin Paul, vice president of Blue Horseshoe. "Now, 95 percent of their business runs in Dynamics AX, resulting in a much more streamlined and efficient system."

"These solutions have truly revolutionized the way we transact business by helping us overcome significant efficiency and visibility hurdles in our inbound and outbound logistics operations," adds Gianni Barkett, chief technology officer of Amalie Oil Company. "We can now systematically see our supply order confirmations and ship notifications, and can receive raw materials efficiently into our docks with a single step. And using TRAX appointment scheduler, driver check-in/check-out and dock assignment capabilities, we can manage both inbound and outbound loads without ever leaving the familiar Dynamics AX user interface."

About Blue Horseshoe

Blue Horseshoe is a privately held solution services firm that has been providing expert consulting and packaged software solutions to Fortune 500 and mid-market businesses throughout the world since 1983. For more, visit www.bhsolutions.com.

About Amalie Oil Co.

Founded in 1903 in Franklin, Pa., Amalie Oil Co. produces a full line of automotive, fleet, industrial and specialty lubricants, including nearly 200 different products shipped to every U.S. state and to more than 70 foreign countries. For more, visit www.amalie.com.

SOURCE Blue Horseshoe